The new Kia Proceed goes on sale in the UK from 21 January 2019 with prices for the shooting brake starting from £23,835.
Not only has Kia simplified the name – pro_cee’d becomes Proceed – it’s also rethought the concept, turning a three-door coupe into a five-door shooting brake estate.
It’s a more svelte load-lugger, trading some of the Kia Sportswagon estate’s capacity for more Mercedes-Benz CLS Shooting Brake-style curves. Kia says it’s targeting couples and young families – people who need space and versatility, with a bold dose of style on top.
“Europe’s shrinking market for three-door hatchbacks brought the future of the pro_cee’d in question,” said Kia Europe design chief Gregory Guillaume.
“We needed to reinvent the pro_cee’d to ensure that all its vitality and vibrancy wasn’t simply lost. It had to be a model that not only sat at the top of the current Ceed family, but one that was also immediately identifiable as the most emotionally engaging car in the range.”
Underlining the Proceed’s position as a genuine range-topper, it is offered only in GT-Line, GT-Line S and GT spec. All get ‘ice cube’ daytime running lights and alloy wheels at least 17 inches in diameter (most will come with 18s). The Proceed sits 5mm lower than a standard Ceed, too.
Make that a practical range-topper. The 594-litre boot is 50 percent larger than a Ceed hatch, and a lower ride height plus the lack of a boot lip mean it’s easier to load.
2019 Kia Proceed engines and specs
Kia’s offering two core engines in the Proceed, a 138hp 1.4-litre T-GDi turbo petrol and a 134hp 1.6-litre CRDi ‘Smartstream’ turbodiesel.
Smartstream tech is new for Kia and the Proceed is the first car to get it. This emissions-reducing new tech includes SCR selective catalytic reduction and should help keep NOx exhaust emissions under control.
The top-line Proceed GT gets a 201hp 1.6-litre T-GDi turbo petrol, for reasonable warm hatch kudos; Kia has no plans to introduce a more powerful Proceed than this. It’s only offered in seven-speed DCT auto guise; the 1.4 T-GDi in GT-Line S guise is also only offered as an auto (while only the base GT-Line offers the diesel alternative).
GT-Line models have privacy glass, automatic headlights and wipers, folding door mirrors, high-gloss black exterior trim outside and, inside, heated cloth and faux leather seats. Climate control, cruise control, 8-inch infotainment with sat nav, Apple CarPlay and Android Auto and more gloss black trim are also standard.
GT-Line S Brings bigger 18-inch alloys, LED headlights, panoramic sunroof, electric seats with better bolstering and real leather (but faux suede) trim, plus smart cruise control with stop-go functionality. Front and rear parking sensors, wireless smartphone charging and a JBL sound system are also included.
The performance GT has more red detailing outside, red contrast stitching and a series of chassis upgrades that followed a six-month development programme on European roads.
Ordering opens on January and full prices are listed below.
2019 Kia Proceed prices
- 1.4 T-GDI: £23,835 (DCT auto: £24,935)
- 1.6 CRDi: £24,685 (DCT auto: £25,785)
- 1.4 T-GDI DCT auto: £28,685
- 1.6 T-GDI DCT auto: £28,135