Ford has announced a partnership with Next that will see a showroom open inside a store in Manchester.
The five-car showroom will open in the refurbished Next store in the Arndale shopping centre. A team of 15 Ford product experts and support staff will be on hand to advise customers when the store opens in July. Test drives will also be available, while new cars can be collected from the Next store.
“We have the most extensive dealership network, which has already received significant investment in new FordStores, Transit Centres and Mobile Service Vans to offer customers specialist retail, van and service assistance,” said Ford of Britain MD Andy Barratt.
“These will remain to serve the many consumers wanting to visit a dealer. There is also a growing appetite to browse for cars in other retail environments and online, which we are meeting with these new 2018 ventures.”
At the same time, Ford plans to introduce an online car sales pilot for customers to finance and order cars online. Cars will be delivered for collection from participating dealers.