Mitsubishi is the latest car manufacturer offering customers the option to buy a new car entirely via its website.
Developed in conjunction with Rockar – the same firm which provides online car buying software to Jaguar, Land Rover and Hyundai – all current Mitsubishi models are available via the website.
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Customers are able to search for cars by budget – whether that’s buying outright, PCP or HP. They can also get a quote for their part exchange.
Test drives can be booked via their website at a nearby dealership, while customers can choose to ‘leave’ the online process and complete the deal at a dealer at any point. Although it’s not possible to haggle online, Mitsubishi says customers will be given the same offers as those available at dealerships.
The website gives the customer a clear indication of how long the car will take to arrive, with home delivery available in certain areas. Alternatively, the car can be picked up at a Mitsubishi dealer.
“Consumers are increasingly looking to the internet to complete all kinds of purchases and while the vast majority of car buyers enjoy the experience of a traditional showroom environment, there is a marked growth in those that desire the convenience of an internet transaction when considering their new car,” said Mitsubishi Motors in the UK’s managing director, Lance Bradley.
“Mitsubishi Buy Online provides a highly flexible, comprehensive solution that will enhance our retail operation and provide customers with even greater choice and transparency.”
A recent survey by automotive expert Cap Gemini reveals that as much as 75 percent of car buyers would consider completing the process online.
