Aehra has revealed the first images of its futuristic electric SUV. The new Italian car brand says it is ‘coming for customers from Tesla, Lucid, BMW, Mercedes-Benz and Porsche’ with the as-yet-unnamed EV, which is predicted to cost upwards of £140,000.
Established by former oil trader Hazim Nada and based in Milan, Aehra has recruited some strong local talent. Design chief Filippo Perini previously worked at Lamborghini, while Stefano Mazzetti, head of purchasing, comes from Ferrari. Alessandro Serra joins the design team from upcoming Korean brand, Genesis.
Aehra also has a premium electric saloon in the pipeline, due to be revealed in February. First customer deliveries of both cars are expected in 2025.
Gives you wings
Technical details of the Aehra SUV are limited so far – look out for a full preview on Motoring Research in late October – but the company promises innovative use of carbon fibre and ‘cutting-edge EV technology’.
What can be gleaned is the car’s overall design, which is much sleeker than a typical SUV. The roof has an elegant and very aerodynamic profile, flowing from a short nose to an elongated tail. All four doors open upwards, in a dramatic gullwing style, leaving the rear ‘Falcon Wing’ doors of the Tesla Model X looking like a half-measure.
The Aehra SUV also has distinctive LED light signatures front and rear, plus cameras instead of conventional door mirrors. A jutting front spoiler and upswept rear diffuser should further enhance the car’s aero-credentials.
Dreaming big
Privately-funded Aehra aims to sell between 15,000 and 25,000 cars in its first full year, focusing on Europe, North America, China and the Middle East. It’s an ambitious target, but CEO Nada seems determined to seize the moment.
“The unveiling of the preview images of the first Aehra model, just four months after the launch of the company, certifies that we remain firmly on track with our ambitious strategy to transform the EV mobility ecosystem with vehicles charged with emotional design and imbued with superior aerodynamic efficiency,” he explained.
As for the company’s name, it’s a combination of the Latin word for ‘epoch’ and the Italian for ‘aerodynamic’. We’ll discover the name of this new SUV very soon.
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