The 500th and final LaFerrari ever to be built has sold for a staggering £5.5 million at an auction in Daytona Beach, Florida – with all proceeds going to help reconstruct the Central Italy region devastated by 2016’s earthquakes.
That’s five times more than the other 499 LaFerraris cost when new.
Ferrari worked with RM Sotheby’s in the auction, and the two partnered with the National Italian American Foundation’s Earthquake Relief Fund.
The Italian firm announced back in August that it would donate the LaFerrari, previously part of its own collection, to the cause. RM Sotheby’s subsequently donated its services to sell the car for the highest possible price.
It’s a LaFerrari finished in a unique specification, too. It has a red exterior with white featureline, an Italian flag on the nose and, as a result of making so much for the earthquake relief fund in the special sale, will now have a commemorative plaque installed.
In selling for $7 million, it has become the most valuable 21st century car yet sold at auction.