BMW and Puma reveal limited-edition Art Car clothing collection

The 24 Hours of Le Mans takes place this weekend, with BMW racing in the premier Hypercar category. 

It marks the first time the German company has competed in the top class at the French endurance classic since 1999. 

BMW is using two of its M Hybrid V8 race cars at Le Mans, and the number 20 entry is the latest racer to get the Art Car treatment. 

At the same time, BMW is paying tribute to the very first vehicle in the Art Car Collection via a special clothing collaboration with Puma.

Travelling without moving

The first BMW Art Car was created in 1975, when racing driver Hervé Poulain asked American artist Alexander Calder to paint his 3.0 CSL race car. 

Chiefly known for his work as a sculptor, Calder used intense primary colours and sweeping lines on the BMW’s bodywork. The aim was to make the 480hp 3.0 CSL look like it was going flat-out, even when standing still.

Sadly, Poulain’s BMW had to retire from the Le Mans race after seven hours due to mechanical issues. Yet Calder’s design captured the imagination of the crowd – and the Art Car project was born.

BMW has since raced multiple other Art Cars at Le Mans, including those designed by Jenny Holzer, Andy Warhol and Roy Lichtenstein.

Putting a price on style

The clothing collaboration between BMW and Puma makes use of the design elements Calder included on the 1975 Art Car. 

This means plenty of bold colours, contrasting lines and the number 93 – as found on the BMW 3.0 CSL racer.

Enthusiasts can pick from two t-shirts, a shirt, shorts, a five-panel baseball cap and a set of trainers, all with a similarly elaborate design.

Prices start at £46.50 for the baseball cap, rising to £102.50 for the shorts, with all items available through BMW’s online shop.

Given that Calder’s own artwork has achieved prices in excess of £20 million, these Puma accessories could be considered a bargain…