Starting with the new generation 1 Series, now arriving in UK dealers, the firm will move to include sat nav on all new cars where it isn’t already standard – beating premium rivals Audi and Mercedes-Benz which currently charge for the feature on key affordable-price variants.
The newly standardised BMW Navigation system won’t be a stripped-back system either; it will have the latest generation graphics and processors, 3D city modes and a fuel-saving Eco Pro routing algorithm to choose the greenest route.
It will also offer the full range of BMW ConnectedDrive services, including three years’ free concierge access, real-time traffic information and even wireless sat nav updates – with three years’ subscription to ongoing updates included in the car’s list price.
BMW claims the move is a market-first: no other car brand offers sat nav included in the list price of such a broad range of cars – from £20,000 to £120,000, says the firm.
It’s set to benefit secondhand values too, used value experts CAP has confirmed. Cars forecasting editor Jeff Knight said: “BMW introducing navigation across its entire model range is a first for any mainstream manufacturer in the UK and will inevitably pave the way for others to follow.
“On-board navigation systems now offer so much more technology than previously seen with the likes of 2D & 3D navigation map displays, traffic information and particularly with BMW standard e-call functionality which is a key safety feature.
“As well as having standard navigation across the range all BMW models will see an improvement on their residual value from between £300 to £600 (model dependant) so this is good news all round for the customer.”