Automobili Pininfarina PF0 concept sketch

Automobili Pininfarina is a new all-electric luxury car brand

Automobili Pininfarina PF0 concept sketchAutomobili Pininfarina is the world’s newest luxury car brand and will make a series of fully-electric high-end cars including an ultra-exclusive EV hypercar.

The new company is based in Munich and is going to work closely with famed Italian automotive styling house Pininfarina SpA. Automobili Pininfarina has also formed a technical partnership with the Mahindra Racing Formula E team. 

CEO of the new company, Michael Perschke, said: “Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world.”

The public launch of the firm is planned for an event in New York this week, where it will present its business and product plans to key stakeholders and the media. The first in the product plan is codenamed PF0: it’s described as an “ultra-low volume, ultra-luxurious fully-electric hypercar”.

The rendering above gives us an early insight into it – and Perschke promises us it will go on sale within two years.

He has an ample senior management team now onboard to help him do it, too: executives now moving to Munich have experience Audi, Bentley, Bugatti, Ferrari, Jaguar Land Rover, Maserati, McLaren Automotive and Volvo.

“Now this team is completely focussed on delivering ground-breaking, highly desirable vehicles through a business strategy which will see Automobili Pininfarina become the most sustainable luxury automotive business in the world”, said Perschke.

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