Automobili Pininfarina is a new all-electric luxury car brand

It will launch a radical all-electric hypercar in less than two years

Automobili Pininfarina PF0 concept sketchAutomobili Pininfarina is the world’s newest luxury car brand and will make a series of fully-electric high-end cars including an ultra-exclusive EV hypercar.

The new company is based in Munich and is going to work closely with famed Italian automotive styling house Pininfarina SpA. Automobili Pininfarina has also formed a technical partnership with the Mahindra Racing Formula E team. 

CEO of the new company, Michael Perschke, said: “Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world.”

The public launch of the firm is planned for an event in New York this week, where it will present its business and product plans to key stakeholders and the media. The first in the product plan is codenamed PF0: it’s described as an “ultra-low volume, ultra-luxurious fully-electric hypercar”.

The rendering above gives us an early insight into it – and Perschke promises us it will go on sale within two years.

He has an ample senior management team now onboard to help him do it, too: executives now moving to Munich have experience Audi, Bentley, Bugatti, Ferrari, Jaguar Land Rover, Maserati, McLaren Automotive and Volvo.

“Now this team is completely focussed on delivering ground-breaking, highly desirable vehicles through a business strategy which will see Automobili Pininfarina become the most sustainable luxury automotive business in the world”, said Perschke.

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Richard Aucock
Richard is director at Motoring Research. He has been with us since 2001, and has been a motoring journalist even longer. He won the IMCO Motoring Writer of the Future Award in 1996 and the acclaimed Sir William Lyons Award in 1998. Both awards are run by the Guild of Motoring Writers and Richard is currently chairman of the world's largest organisation for automotive media professionals. Richard is also a juror for World Car Awards and the UK juror for the AUTOBEST awards.


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