The all-new Hyundai i10 is now on sale. With prices starting from £12,495, the firm has repositioned the car within the entry-level segment.
Hyundai is longer chasing bargain-basement sales, and elevating the i10 to a more upmarket and tech-packed specification should give the car a market USP. Or so it hopes.
The i10 has ‘segment leading connectivity and safety features’. All cars come with a forward collision warning system, autonomous emergency braking and lane-keep assist.
Air con, cruise control, Bluetooth and DAB radio are also standard across the range.
Every i10 variant apart from the cheapest SE has an eight-inch touchscreen with Apple CarPlay and Android Auto, voice control and a built-in rear-view camera.
On the top-spec Premium, a £1,000 optional extra pack brings touchscreen navigation, Hyundai Bluelink remote telematics and wireless smartphone charging.
Hyundai adds that, unlike some four-seat city car rivals, the new i10 is a genuine five-seater, with a trio of three-point rear seatbelts.
Buyers can choose from either a 67 hp 1.0-litre engine, or an 84 hp 1.2-litre. The smaller engine averages 56.5 mpg, while the bigger motor isn’t far behind on 55.4 mpg.
CO2 emissions are also low – 101 g/km and 105 g/km respectively.
The city car lives on
Instead of pulling out of the sector, Hyundai Motor UK MD Ashley Andrew says the firm is repositioning the i10 from a pure value-for-money car into something that miniaturises technology and safety from the sectors above.
“We are confident that there is still a significant number of new car buyers looking for a vehicle with city car manoeuvrability and high equipment levels, a combination that the all-new i10 is perfectly positioned to offer.”
And although ditching the base S version does raise entry-level prices, Andrew says improved retained values will help with competitive PCP and contract hire rates – for a “bigger, smarter, safer and better-looking car”.
Hyundai even offers an automatic gearbox option for a meagre £500 – although don’t expect thrilling performance if you combine it with the base 1.0-litre engine: 0-62 mph takes a yawning 17.3 seconds…
2020 Hyundai i10 pricing
1.0 MPi 67: £12,495
1.0 MPi 67: £13,495 (auto: £13,995)
1.2 MPi 84: £13,995 (auto: £14,495)
1.0 MPi 67: £14,495 (auto: £14,995)
1.2 MPi 84: £14,995 (auto: £15,495)