A year’s free insurance is available to customers aged 18 and over if they order and register a brand new Citroen C1 between now and the end of September.
The offer is available on all but the entry-level Touch trim level and includes hatchback and ‘Airscape’ body styles. The recently launched ‘Origins’ Collector’s Edition – which celebrates 100 years of Citroen – is also eligible for free cover.
‘A helping hand’
Eurig Druce, Citroën UK’s sales director, said: “C1 is an extremely popular urban vehicle that’s packed with style, technology and safety equipment, including those all-important full-length curtain airbags.
“We’re delighted we can now make this attractive model even more desirable, with free insurance for retail customers from 18 years of age.
“This offer has been designed in particular to offer a helping hand to younger drivers, whose insurance costs are usually higher. By covering these costs we hope to get as many young drivers into a safer, brand new car that they can be proud of.”
A Citroen C1 Feel costs £11,900 and boasts a seven-inch touchscreen, DAB radio, Bluetooth, Apple CarPlay and Android Auto as standard. Some 65,000 C1s have been sold since the current generation was launched in 2014.
Manufacturers are ramping up their summer offers, with Vauxhall and Ford recently unveiling their new scrappage deals. Meanwhile, the Toyota Aygo X-Trend – which shares a platform with the Citroen C1 – is available with a £2,000 scrappage allowance.