The world’s media gathered at the 007 Stage in Pinewood Studios for the announcement, which revealed full details of the new Bond film.
The reveal of a new Aston Martin was not expected though, making it a headline-grabbing day in the long history of Aston Martin and James Bond.
New Aston Martin CEO Dr Andy Palmer has confirmed the new DB10 has been created “strictly for James Bond and strictly limited to 10 cars only”.
It will be “the most exclusive DB ever”.
Aston Martin DB10: Built for Bond
Aston Martin says the limited-to-10 DB10 series has been created by chief creative officer Marek Reichman whose design team actually worked with Spectre director Sam Mendes to create the car.
It is not destined to replace any of the firm’s current models but Aston admits it “gives a glimpse to the future design direction for the next generation of Aston Martins”. Rumour is that it hints strongly at the next V8 Vantage.
Aston Martin has a history of producing ultra-special limited editions in low volumes; the One-77 was a bold £1 million demonstration of this.
That 77-run car was relatively mainstream compared to the DB10 though!
The DB10 is likely to be produced on the same bespoke production line as the One-77; the firm will hopefully reveal more details of the special new car soon, including its engine, soon.
Bond producers are making the announcement today because initial photography will begin on Monday 8 December, with filming due to commence in 2015.
Aston’s Dr Palmer confirmed the film will be released in cinemas on 6 November 2015.
Now take a look back at Bond cars through the ages…