Land Rover Defender Selfridges Edition

Land Rover builds Selfridges Edition Defender… in Selfridges

Land Rover Defender Selfridges EditionA special one-off Selfridges Edition Land Rover Defender Works V8 is now on permanent display in the London store – after being disassembled, hoisted through a first-floor window 11 metres off the ground and rebuilt on the shop floor.

The new exhibit for the Oxford Street store’s Designer Street Room menswear department will be left unlocked for visitors to sit in. Selfridges’ Sebastian Manes says the Defender will “act as a platform for our art and fashion partners and is a key feature within this dynamic space”.

Land Rover Defender Selfridges Edition

It’s going to be an “ongoing relationship that will celebrate creativity and design in an unexpected way,” he added. Sounds like there’s plenty more to come.

Which will be just reward for the team of Land Rover Classic technicians who worked flat-out to build the Defender from a rolling chassis in just four days. It took more than 930 man hours to create the vehicle, said Land Rover.

Land Rover Defender Selfridges Edition

Jaguar Land Rover Classic director, Tim Hannig, said: “This may be the most quickly-assembled one-off Defender in the world, but it will be on display at Selfridges in London long enough for customers to enjoy.”

Prior to the V8 conversion, it was a 2016 Defender 110 2.2 TDCi Pick up. Five months of craftsmanship at Jaguar Land Rover Classic Works saw it turned into the one-off Selfridges Edition.

The 405hp V8 gives it a 237 percent power boost, and bespoke Selfridges features include Bronze Green metallic paint, branded hood in Selfridges yellow, retro seats and plenty of Selfridges badges. There are 25 bespoke parts over and above the 70th Edition Works.

It’s a prime bit of product placement for Land Rover: an estimated two million Selfridges customers will see it each year, and it’s likely to form a key part of the store’s 110th anniversary next year.

Land Rover Selfridges Edition Defender: in pictures

Motoring Research will use the information you provide on this form to contact you with regular newsletter updates only. Please confirm that you are happy to receive newsletter information from us by the below methods:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at contact@motoringresearch.com. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.