Jaguar E-Pace

Jaguar Land Rover launches car subscription service

Jaguar E-PaceJaguar Land Rover has launched a car subscription service aimed at high-mileage drivers. The new venture is called Carpe and is available in the UK now.

Prices for the all-inclusive, unlimited-motoring packages start from £910 (excluding VAT) per month for a standard Jaguar E-Pace (pictured above). A Range Rover Sport HSE is the priciest car on the scheme, at £2,200 a month, again ex. VAT.

The package runs for 12 months and users don’t need to put down a deposit. JLR says it’s being aimed specifically at high-mileage UK drivers who are busy and spend a lot of time behind the wheel.

Turning over the cars each year will help keep mileages in check (despite the scheme coming with no mileage restrictions), and also ensure users don’t get bored driving the same car year after year. Cars don’t have to be off the shelf, either – they can be individually specified.

Included in the subscription deal is servicing, maintenance, insurance, roadside assistance and delivery.

InMotion Ventures is running the Carpe subscription service for JLR. Its MD Sebastien Peck said: “We know there is an appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs.”

He said Carpe is perfect for those who like premium cars, but not the inflexible contracts that come with them. “We aim to give our customers as much flexibility, freedom and choice as we can.”

Want to find out more? Check out If it’s a success, adds JLR, it might consider expanding its tailored subscription packages further.   

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