Jaguar E-Pace

Jaguar Land Rover launches car subscription service

Jaguar E-PaceJaguar Land Rover has launched a car subscription service aimed at high-mileage drivers. The new venture is called Carpe and is available in the UK now.

Prices for the all-inclusive, unlimited-motoring packages start from £910 (excluding VAT) per month for a standard Jaguar E-Pace (pictured above). A Range Rover Sport HSE is the priciest car on the scheme, at £2,200 a month, again ex. VAT.

The package runs for 12 months and users don’t need to put down a deposit. JLR says it’s being aimed specifically at high-mileage UK drivers who are busy and spend a lot of time behind the wheel.

Turning over the cars each year will help keep mileages in check (despite the scheme coming with no mileage restrictions), and also ensure users don’t get bored driving the same car year after year. Cars don’t have to be off the shelf, either – they can be individually specified.

Included in the subscription deal is servicing, maintenance, insurance, roadside assistance and delivery.

InMotion Ventures is running the Carpe subscription service for JLR. Its MD Sebastien Peck said: “We know there is an appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs.”

He said Carpe is perfect for those who like premium cars, but not the inflexible contracts that come with them. “We aim to give our customers as much flexibility, freedom and choice as we can.”

Want to find out more? Check out www.carpedrive.com. If it’s a success, adds JLR, it might consider expanding its tailored subscription packages further.   

Motoring Research will use the information you provide on this form to contact you with regular newsletter updates only. Please confirm that you are happy to receive newsletter information from us by the below methods:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at contact@motoringresearch.com. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.