Fiat has partnered up with the Kiri cryptocurrency to reward new electric 500 drivers for eco driving.
Described as a “unique and innovative” initiative, Fiat says it’s part of efforts to treat drivers for more environmentally-friendly driving.
The digital Kiri cryptocurrency is available in Europe, and can be spent in a dedicated marketplace.
New 500 EV drivers will collect ‘KiriCoins’ in a virtual wallet within the Fiat smartphone app.
Driving data such as distance and speed are uploaded to the Kiri cloud and converted into KiriCoins.
Fiat says that when driving in an eco-manner in the city, 1km is equivalent to one KiriCoin, which are worth two euro cents.
This means that 10,000km of city driving could be worth €150, or just under £130.
Drivers with the best eco scores will be given extra rewards, such as vouchers for Amazon, Apple, Netflix and Spotify.
Fiat’s Cristiano Fiorio said the idea was to “reward the behaviours of people who respect the environment”.
Kiri Technologies was founded in the UK in 2020 and Fiat says the concept could be rolled out to other areas such as renewable energy, organic groceries and other products in the future.
The goal is to reward sustainable behaviours with a loyalty program that incentivise a green lifestyle.
Fiat adds that UK plans for KiriCoin in the UK will follow in due course.
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