Mercedes-Benz owner issues warning about earnings

Daimler AG cites growing trade war between USA and China as a factor

Daimler AG issues profit warning

Daimler AG, the parent company of Mercedes-Benz, has issued a warning about expected earnings. 

The primary reason for the drop in potential profit comes from the growing trade battle between the United States and China. Following the imposition of tariffs by U.S. President Donald Trump, the Chinese government retaliated with increased import duties on a variety of goods.

Specifically, the Chinese import duties apply to vehicles produced in the United States. Mercedes-Benz has multiple factories and offices throughout the USA, including a production facility in Tuscaloosa, Alabama, which builds SUV models including the GLS and GLE.

Daimler states that as not all of the cars produced in the Alabama factory can be redirected to be sold in other markets, this will have an impact on profits, should demand be reduced. The tariffs themselves will also have an effect, as the company says the full cost of these will not be passed on to customers. 

Other problems for the company have come from complying with the new Worldwide Harmonized Light Vehicles Test Procedure (WLTP) rules regarding fuel consumption and emissions. Other manufacturers have also been affected by this, with Volkswagen making plans to reduce production output to manage the changes. 

The Mercedes-Benz Van division is also likely to see reduced profits, following the need to recall Vito models due to emissions from diesel engines. 

During 2017, Daimler AG recorded net profits of €10.9 billion, representing a 24 percent increase from the previous year. Estimates for 2018 now put profits “slightly below” that achieved in 2017.

Related Articles

John Redfern
John Redfern
U.S. Editor with a love of all things Americana. Woodgrain-clad station wagons and ridiculous muscle cars a speciality.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Celebrate US independence with this Hennessey VelociRaptor F‑250

Limited to just 250 examples, the modified Hennessey VelociRaptor 1200 F‑250 commemorates the United States Semiquincentennial.

How the Matra Rancho invented the crossover in 1977

We pay tribute to the Matra Rancho: a front-driven SUV with a pioneering spirit – and a precursor of the many crossovers to come.

Lego reveals new kit of Michael Schumacher’s Ferrari F1 car

The Ferrari F2004 powered Michael Schumacher to his seventh and final Formula 1 Drivers’ World Championship. Now you can build it.

IndyCar announces Freedom 250 Grand Prix of Washington DC

This announcement of a new IndyCar street race follows the signing of an executive order by President Donald J. Trump.
spot_img