Orders for the first Dacias wearing the firm’s new logo and brand identity have now opened.
The first ‘rebranded’ cars will be delivered later this year.
Already being rolled out across the dealer network, the new ‘Dacia Link’ emblem features in the middle of a redesigned grille, and on the centre of each wheel.
There is also a redesigned Dacia logo at the rear of the cars, along with on the steering wheel. The lettering is ‘pared back, so only the essentials remain’.
This is in line with the Dacia approach of just offering the bare necessities, with no bells or whistles, says the firm.
In line with this comes another promise: Dacia will become the first brand in the Renault Group to have a top speed limited to 111mph.
Furthermore, Dacia will also gradually abandon chrome trim, and all leather of animal origin.
Back to basics
The rebrand includes the use of a new signature colour, called Dusty Grey. This is a similar shade to natural moss, ‘underscoring Dacia’s close ties to nature’.
“Dacia now has a brand new skin, but still the same DNA,” said Dacia performance director Lionel Jaillet.
“This change is an opportunity to show that our way of doing automotive can still be as essential as it is appealing.”
David Durand, Dacia design director, said: “The streamlined logo is highly symbolic of the brand’s focus on getting back to basics.
“Similarly, the Dacia Link emblem evokes simplicty and robustness. It also carries the symbolism of the link, a strong element of the Dacia community.”
The firm says rolling out a new visual identity across all models at the same time is probably an industry-first, and has required plenty of coordination across the production lines.
The new look will also debut on cars shown at this year’s Mondial de Paris show in October 2022, with first customer deliveries beginning soon afterwards.
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