Boy George teams up with Waze for Pride

Boy George has joined Waze to create his very own theme that includes voice directions and a curated playlist

Boy George and Waze

To celebrate Pride month, sat nav app Waze has teamed up with Boy George to create a bespoke theme.

The new Boy George theme includes voice directions from the Culture Club star – with “words of wisdom” thrown in – plus a curated Boy George playlist.

Users can even choose bespoke Boy George ‘Car-ma Chameleon’ or ‘Goldsmobile’ car icons.

The sat nav directions are not any old voice guidance alerts. Rather, they take the form of Boy George “sitting down to a nice cup of tea and a chat”.

Not only will users be told where to turn and receive alerts of hazards ahead, they’ll also enjoy words of wisdom, such as a reminder that “life is about learning to be yourself”.

Wazers can even choose their mood when they set the sat nav directions.

Utilising the Waze integration with Spotify, the Boy George Pride playlist features tracks selected to “celebrate acceptance, freedom of expression, and love”.

As they listen, users are advised to follow Boy George’s golden rule: “Listen to the music you live; passion always eclipses what’s fashionable.”

Want to try out the new Boy George Waze theme? Head to the ‘settings’ cog and click ‘drive with Boy George’.

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Richard Aucock
Richard Aucockhttps://www.richardaucock.co.uk/
Richard is director at Motoring Research. He has been with us since 2001, and has been a motoring journalist even longer. He won the IMCO Motoring Writer of the Future Award in 1996 and the acclaimed Sir William Lyons Award in 1998. Both awards are run by the Guild of Motoring Writers and Richard is currently vice chair of the world's largest organisation for automotive media professionals. Richard is also a juror and Steering Committee director for World Car Awards and the UK juror for the AUTOBEST awards.

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