Traffic to Tesla’s website surges 798% as Model 3 is revealed

More than seven million visit Tesla's US website in three days around Model 3 unveiling

Tesla Model 3

The hype around Tesla’s affordable electric car has been massive in recent weeks â€“ and figures revealed today show that traffic on the firm’s website attracted an incredible seven million visits over the three days around the Model 3’s unveiling.

Reservations for the Model 3 opened on March 31, with traffic increasing by 798% the following day. US visits jumped from 220,000 on March 31 to a peak of 1.9 million on 1 April.

To put that into context, the data (revealed by digital market intelligence firm SimilarWeb) shows that Ford’s website received 358,000 US visits on 1 April, followed by Toyota (320,000) and 130,000 for Nissan.

Potential customers could register their interest in the $35,000 (£25,000) Model 3 by leaving a deposit of $1,000 (or £1,000 in the UK) online. Within 24 hours, 115,000 orders had been received – rising to 325,000 within the first week.

Nearly half (48%) of visitors to Tesla’s website during this period were from the US, followed by Canada (6.64%) and the UK (5.58%).

Related Articles

Motoring Research team
Motoring Research team
News, reviews, advice and features from the award-winning Motoring Resarch editorial team.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Find a Car Review

Latest

Kia EV9 is World Car of the Year 2024

The Kia EV9 is the latest pure electric car to be named World Car of the Year – and it also scooped the World Electric Vehicle 2024 prize

Salon Privé London to host three days of champagne and supercars

Salon Privé London returns to the Royal Hospital in Chelsea next month, with special celebrations of McLaren and the Porsche 911 Turbo.

New Volkswagen ID.Buzz GTX gets 340hp and all-wheel drive

The retro-styled ID. Buzz people carrier is now offered with 340hp, making for an unlikely addition to Volkswagen’s sporty GTX range.