Toyota customers collecting their new GR or GR Sport car will get an extra gift to help them celebrate.
Issho, the ‘adorable yet adventurous’ mascot will be offered to new owners by participating Toyota dealerships.
The company explains that the word Issho means ‘together’ in Japanese, with the toy meant to accompany drivers on journeys.
Celebrating motorsport heritage
The plush mascot stands around six inches tall. Toyota says it’s the perfect size to be placed in a cup holder or on a seat.
Supplied in a presentation box, Issho comes with a leaflet that explains the history of Toyota’s Gazoo Racing team.
Founded in 2007 to compete at the Nurburgring 24 Hours race, the Gazoo Racing (GR) brand has expanded considerably. The name is now used on Toyota’s performance models, including the wildly popular GR Yaris hot hatch.
Ready to explore
Those lucky enough to have secured a place on the waiting list for a GR Yaris can expect to receive an Issho mascot.
Buyers of GR Supra, Toyota’s other current member of the GR range, will also get the cuddly toy, as will those purchasing GR Sport models, including the Corolla and C-HR.
Anyone considering a new GR or GR Sport Toyota should contact their dealer to check they are taking part in the offer. Toyota’s social media team is also keen to see people exploring with Issho. Photos can be tagged with ‘@ToyotaUK’ on Facebook, Instagram and Twitter.
ALSO READ:
Toyota chief Akio Toyoda is 2021 World Car Person of the Year
