Following on from announcements that Volvo partnered with Amazon to deliver V40s directly to interested customers, Citroen’s premium DS brand now has a similar scheme.
Billed by DS as taking a ‘test drive from your drive’, those in the market for the DS 7 Crossback SUV can now have one delivered straight to their door to try out. No more traipsing down to the dealership to run the gauntlet of salespeople now.
The DS 7 Crossback will be delivered by an ‘ambassador’ who can explain more about what the car can offer. And also to make sure you don’t abuse the new SUV out on the road, we imagine. DS believes that letting customers drive the car on their local streets will help them spend less time worrying about where to go, and more time enjoying the Crossback.
At present, the scheme is limited to those based within the M25 only, meaning those outside of London and the surrounding areas will still have to do things the old-fashioned way. Those fortunate to be inside the area covered can sign up online and specify their location of choice.
The launch of this scheme by DS follows a string of schemes and ideas from companies keen to challenge the traditional method of buying a new car. From Volvo teaming up with Amazon, to Skoda offering bespoke virtual tours of their products, consumers now have more options than ever on researching their next purchase.
- Now you can arrange to test drive a Volvo on Amazon
- Skoda Connect app now compatible with Amazon Alexa
- Brits buy more car parts than cosmetics online
