The new Ford Puma SUV is open for ordering, with prices for the lead-in Titanium variant starting from £20,845.
Ford is also offering a higher-spec Puma Titanium First Edition as a launch special, from £22,295. This includes luxuries such as heated seats and a heated steering wheel, intelligent adaptive cruise control and a rear-view camera.
A Ford Puma ST-Line X First Edition variant (pictured here), costing from £25,195 has sportier exterior and interior looks, sports suspension, LED headlights and a full digital instrument cluster. Also standard are 18-inch alloys and a premium B&O sound system.
Buyers can choose even larger 19-inch alloys with the ST-Line X First Edition Plus, priced from £27,345. This also has a panoramic roof.
Every Ford Puma has standard massaging front driver and passenger seats – a segment first, says Ford. A wireless smartphone charger is also standard.
Ford is launching the Puma with its new 1.0 Ecoboost Hybrid engine, in either 125hp or 155hp guises. The firm is calling the mild hybrid tech ‘mHEV’.
Non-hybrid versions will follow in 2020.
“Our stunning new Ford Puma will be first offered in a range of exclusive first editions incorporating the latest and best technology usually reserved for large executive cars,” said Lisa Brankin, passenger vehicle director, Ford of Britain.
“Alongside our new mild hybrid powertrains, best-in-class loadspace and striking design, the new Ford Puma offers exceptional comfort and technology for compact crossover customers.”
New Ford Puma prices
- 1.0T Ecoboost Hybrid mHEV 125: £20,635
- 1.0T Ecoboost Hybrid mHEV 155: £21,385
Titanium First Edition: + £1,450
- 1.0T Ecoboost Hybrid mHEV 125: £21,585
- 1.0T Ecoboost Hybrid mHEV 155: £22,335
ST-Line First Edition: + £2,300
- 1.0T Ecoboost Hybrid mHEV 125: £22,685
- 1.0T Ecoboost Hybrid mHEV 155: £23,415
ST-Line X First Edition: + £3,700