Land Rover Discovery Sport Landmark celebrates sales landmark

In 2017, the Discovery Sport became the fastest-selling Land Rover in a single year in 70 years

Land Rover Discovery Sport Landmark special editionLand Rover sold 126,078 Discovery Sport vehicles in 2017: this is more in a single year than any Land Rover in the firm’s 70-year history. To mark this, the 4×4 company has decided to launch a new Landmark special edition, priced from £40,400.

The Discovery Sport Landmark is offered in three colours, Narvik Black, Corris Grey and Yulong White. All three get a unique Carpathian Grey contrast roof and Graphite Atlas detailing.

Unique Gloss Dark Grey 19-inch alloys are fitted, as is a more dynamic front bumper (the air intakes are larger); inside, grained Ebony leather seats are standard, along with a dark Ebony roofliner. Land Rover’s also chucked in dark satin grey aluminium dash trim, a panoramic roof, heated steering wheel and a Meridian sound system as standard.

All Discovery Sport Landmark models are powered by the same 180hp 2.0-litre TD4 engine, and come with a nine-speed automatic gearbox as standard. Average economy of 43.5mpg is claimed, and both five- and seven-seat variants are offered; the former does 0-62mph in 8.9 seconds, the latter dipping a little to 9.2 seconds.

Why are people flocking to the Discovery Sport? Because, says Land Rover’s global product marketing director Finbar McFall, “it demonstrates the breadth of Land Rover’s ability, offering unrivalled all-terrain capability with the versatility for up to seven people and a premium interior”.

Since its launch in 2014, he adds, more than 350,000 Discovery Sports have been sold globally: the 2017 production record was marked on 30 April, Land Rover’s official 70th birthday, when the Discovery Sport became the first Land Rover built that day.

The vehicle will now be used to support a number of Land Rover community projects, the first of which will be in Scotland starting in June.

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Richard Aucock
I'm director at Motoring Research. I run a bit, cycle a bit, have a huge love for the automotive industry.


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