The government is to launch a big public information campaign this summer to raise awareness of the planned autumn rollout of greener E10 fuel.
E10 petrol will start arriving in UK petrol stations from September. It is made from regular petrol blended with 10 percent renewable ethanol.
The government wants motorists to check their vehicle is compatible with the fuel, which is why it’s investing in the national advertising campaign.
Signs will feature on fuel pump labels, and there will be targeted digital, radio and social media advertising.
The government warns “a small number of older vehicles, including classic cars and some from the early 2000s” won’t be compatible with E10 fuel.
They should continue to use E5 petrol – the supplies of which are being maintained in the ‘super’ petrol grade.
‘Build back greener with a tankful’
E10 fuel is being introduced because the government estimates it could cut road transport CO2 emissions by 750,000 tonnes a year – equivalent to the yearly uptake of a forest the size of the Isle of Wight.
“The rollout of E10 is the latest in a strong of measures we’re taking to cut road emissions, reduce pollution and keep us on track to meet our ambitious net zero by 2050 target,” said transport minister Rachel Maclean.
“This campaign will not only make drivers aware of the changes we’re making, but will also show millions of motorists how E10 introduction plays a part in helping reduce carbon emissions and build back greener with every tank of petrol.”
To support the introduction of E10 fuel – which will replace existing E5 petrol at filling stations – 100 jobs have been secured following the reopening of AB Sugar’s Vivergo plant in the north east.
Production at existing UK biofuel plants will also be stepped up.
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