Like the idea of driving a new Audi, but don’t want to commit to buying one? The launch of the Audi On Demand ‘mobility service’ in the UK is your answer.
With prices starting from £70 a day (they range up to £190), motorists can rent an Audi for periods as brief as one hour, up to 28 days. The fee covers everything – including fully comprehensive insurance and roadside assistance – and there’s no mileage limit.
Delivery and collection are free within a 30-mile radius of an Audi dealer, and renters can also collect from the showroom itself.
At the moment, it’s only Audi Manchester (in Oldham) that’s offering the Audi On Demand car rental service, but others will soon follow. Edinburgh and Glasgow are launching this week, with Newcastle, Birmingham and London all launching in 2018.
Longer-term, Audi plans to take the scheme nationwide.
How does it work? First, register on www.uk.audiondemand.com, says the firm. If you’re eligible, you can then choose from a “continually expanding” menu of cars that currently includes:
- Audi A1
- Audi A3
- Audi A4
- Audi A5
- Audi Q3
- Audi Q5
Customers at selected locations will also find they can try an Audi A5 Cabriolet, Audi S3 or Audi A5.
To take delivery of the car, customers need to show a custom QR code, plus photo ID and a valid driving licence. And that’s it – then drive away in a brand new Audi for as long as your loan agreement says.
“Audi On Demand is the premium mobility service with a difference,” said Audi UK director Andrew Doyle. “The traditional model of ownership is constantly evolving and this innovative concept firmly puts Audi UK ahead when it comes to meeting customer demand and transforming into a digital premium car company.”
There are plans to launch a service for business customers in 2019, and roll out yet more mobility products “based around the same mantra of customer flexibility and convenience”.