British motorists can no longer buy a brand new Mitsubishi in the UK. The Japanese firm’s gradual retreat saw the UK importer close its doors last week.
The Mitsubishi Motors UK website remains operational, and includes listings for models such as the popular Outlander PHEV and L200 pickup. However, a disclaimer from former importer The Colt Car Company (CCC) explains that new models are no longer available in the UK.
Instead, potential Mitsubishi customers are advised to check out secondhand vehicles at dealers.
Aftersales support will stay
Existing owners will remain supported during their ownership, though. International Motors, which represents Isuzu and Subaru in the UK, has purchased the Mitsubishi aftersales business from CCC.
This new subsidiary will continue to trade in the UK under the Mitsubishi Motors banner, and utilise the existing website.
The aim is for Mitsubishi owners to not notice any difference in the standards of service they receive, both from the importer and their former Mitsubishi franchise dealer – which will become an official Mitsubishi Service Centre.
Ex-Mitsubishi director Toby Marshall will lead the new business. “We are excited to be joining the IM Group, which will allow us to continue offering aftersales services for all Mitsubishi customers in the UK,” he said.
“We’re looking to maintain the excellent standards of aftersales care, parts supply and vehicle warranty that our customers have experienced for many years to come.”
HQ on sale for £12 million
Mitsubishi Motors in the UK was established back in 1974, based in the Cirencester region.
Its giant HQ, which oversaw vehicles, parts and accessories, as well as the hub for all UK technician training, customer care and aftersales support, has now been put on the market following CCC’s closure – for £12 million.
Earlier this year, Mitsubishi sold its UK heritage fleet, raising more than £627,000 – with one eager buyer setting a new world record by paying £100,000 for the firm’s Lancer Evolution Vi Tommi Makinen Edition.
In 2020, Mitsubishi announced it was withdrawing from the European market for financial reasons.
It subsequently struck a deal with partner brand Renault to continue sales of rebranded Renault cars in Europe.
However, this deal does not extend to right-hand-drive vehicles, resulting in the demise of Mitsubishi as a new car brand in the UK.
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