BMW has announced that millions of cars across the UK will receive a special animation to celebrate the Platinum Jubilee.
Vehicles equipped with BMW’s latest multimedia operating system will have the chance to view the limited-edition ‘Easter Egg’ during the four-day weekend.
The celebratory animation is made possible by BMW’s use of ‘over-the-air’ updates, allowing its in-car operating system to be remotely upgraded.
A right royal celebration
BMW will make the Platinum Jubilee animation available to drivers of cars equipped with Operating System 7 and 8 software.
Between Thursday 2 June and Sunday 5 June, drivers will be presented with a special banner in the Control Display screen. Selecting the banner will launch the full-screen Jubilee animation.
The animation begins with a rendering of the Giant’s Causeway, and moves through the UK from Tenby, to the Scottish Highlands. It ends in London, showing scenes of a Platinum Jubilee street party.
Complete software customisation
BMW describes the special animation as bringing the chosen ‘locations to life’, and hopes that it ‘embodies the atmosphere of the Platinum Jubilee’.
As one of the first manufacturers to launch ‘over-the-air’ updates with the X7 SUV, BMW has expanded the ability to modify and update its operating system.
Today, more than 3.3 million BMW vehicles around the world use the latest Operating System 7 or 8 software.
This allows BMW to modify every single line of programming code in compatible vehicles, creating the ability to add new features or upgrade existing ones. Customers can also pay to install extra functionality, or simply activate them for a limited period of time.
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