… FORD RATIONALISES MONDEO LINE: CUTS PRICES, UPS VALUE …
Ford has rationalised the Mondeo range by cutting back on trim variants, improving equipment levels, reducing prices – and launching a bargain new entry-level range.
The Ford Mondeo range now opens at just £15,995 for the 120hp 1.6 TI-VCT Graphite – that’s £310 LESS than a 105hp Ford Focus Edge!
The Graphite, which is also offered in 1.6T 160 EcoBoost petrol plus either a 1.6 TDCi 115 or 2.0 TDCi 140 diesel, isn’t even a stripped-back special, either.
It includes 17-inch alloys, air con, LED running lights, Bluetooth, Quickclear heated windscreen and all-round electric windows. Diesel models get sports suspension and the 1.6 TDCi even gets a rear spoiler.
At the other end of the range, Ford has cut back on the array of Titanium-badged models. Now, there’s simply Titanium X Business Edition and Titanium X Sport: both get sat nav as standard, while the Business Edition model gets full leather trim and a much better retained value, despite costing £1500 LESS than the car it replaces.
The standard Zetec has also been ditched, leaving only the Zetec Business Edition to make things simpler for the fleet drivers it’s been created to attract.
Company car users will find more to like with a revised range of engines: CO2 emissions for the 2.0-litre TDCi have been cut to 119g/km – that’s in both 140hp and 163hp guise, meaning both also average over 61mpg.
That cuts VED from £105 a year to just £30.
Ford says it’s intentionally focusing on both private and fleet buyers with the revised Mondeo range. The bargain-price Graphite has been designed to appeal in the retail market, with those Focus-challenging prices expected to draw plenty of interest.
Indeed, this actually means it’s the previous entry-level car, the Edge, that now appears the weakest model in the line-up. This doesn’t have sat nav as an option (it’s £1700 extra) and costs just £1000 less than the Zetec Business Edition that DOES have nav as standard.
Confused as to why Ford hasn’t taken the opportunity to rationalise things further? So are we… /By Richard Aucock
Motoring Research has the revised range of Mondeo hatchbacks in our database now: follow the link to see what a bargain that Graphite model is…