Dodge range slashed to 1 model

Dodge has dramatically cut back on the range of cars it sells in the UK due to slow sales.

The Chrysler sub-brand has been slashed to just one car in the UK – the Journey 7-seat people carrier.

The Ford Focus rivaling Caliber has been ditched, along with the Nitro 7-seat 4×4. Dodge dealers will concentrate on that Journey, which is a Ford S-Max alternative at a sharp price.

Last year, Dodge also killed the Avenger family saloon in the UK. Luckily for the brand’s dealers, being part of the Chrysler family means they also have Chrysler and Jeeps to sell.

This could mark the first of more significant changes now Fiat Auto has taken stewardship of Chrysler. Its brands have struggled in recent years and Fiat is intent on improving performance with a new range of models. RA

>>For more information on the various ranges – including details of the outgoing Dodges! – check out the Motoring Research dataset.

•    Dodge
•    Chrysler
•    Jeep

Managing Director at @editorial_mr. Runs a bit. Loves the motor industry. https://about.me/richardaucock

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