Peugeot 208

Peugeot Just Add Fuel for 18 year olds extended to 208, 2008

Peugeot 208Peugeot has extended its Just Add Fuel telematics insurance deal for 18 year olds to the 208 supermini and 2008 crossover range – meaning teenagers can now drive one of the firm’s most popular models for a one-off, all-inclusive fee.

First introduced for 18 year olds on the 108, the telematics-based Just Add Fuel deal has already seen an increase in teenagers signing up for a new Peugeot, report dealers: broadening it to the firm’s highest-volume cars will accelerate this further.

The full range of 208 and 2008 models are available too with the obvious exception of the fruity 208 GTi hot hatch variants. The offer is also now available in Northern Ireland.

It’s the latest step in the Just Add Fuel ‘retail car lease’ scheme that, since its launch in 2010, has got more than 30,000 Brits into a new Peugeot for a fixed-payment three-year term (with a 4.9% APR rate).

Servicing, road fund licence and roadside assistance are all included – as is car insurance. It’s the addition of telematics insurance to Just Add Fuel that’s made it possible for Peugeot to offer it to higher-risk teenage drivers.

It doesn’t mean teenage Peugeot Just Add Fuel drivers have a free pass though: because telematics monitors and stores driving activity, it’s able to keep an eye on how safely the driver is.

If the score falls below a pre-agreed level, the driver gets a warning. Receive four warnings in a year and the insurance policy is cancelled. You have been warned…

Peugeot extends Just Add Fuel scheme for 18-year-olds

peugeot just add fuel pic

Peugeot is extending its Just Add Fuel finance initiative to 18-year-old drivers of its 208 and 2008.

The expansion is due to the success the scheme has enjoyed since 2010, when applied to the 108 for drivers aged 21 and over.

Just Add Fuel, which is now available in Northern Ireland, is a fixed monthly payment that covers all motoring costs, including insurance, for a three-year period.

This means that there is no need to separately budget for servicing, car tax, and roadside assistance costs.

Essentially, the only cost the driver has to worry about is just adding petrol or diesel to the tank.

The scheme is able to operate due to the addition of a plug-in telematics device. Thanks to satellite tracking, this monitors the vehicle’s speed, acceleration, deceleration and lateral G-forces, which are then used to assess the driver’s driving style and rate each journey made on a scale from 1–100.

This data is monitored by the insurance company and, based on the findings, they can warn the driver about his/her driving behaviour and may even cancel the insurance policy if drivers fail to heed the warnings.

Since its launch six years ago, some 30,000 UK drivers have brought Peugeot 108s with this policy attached and Peugeot is hoping that by extending it to other popular models in its line-up, and lowering the age range, it will be able to make expand the scheme still further.

Mark Pickles, Peugeot UK Marketing Director, commented: “Just Add Fuel is recognised as the most significant innovation in vehicle retailing for many years. Our dealers have experienced an increase in retail sales to adults over 18 years of age since the launch of our new telematics product.”