Go Ultra Low

Plug-in Car Grant extended to ‘at least’ February 2016

Go Ultra LowThe government has guaranteed the Plug-in Car Grant, offering up to £5,000 off the price of an ultra-low emission car, will continue for “at least” the next six months.

Previously, the grant was due for review once volumes hit 50,000 units: a recent boom in ULEV registrations – they’ve grown 256% so far in 2015 – means the SMMT expects that benchmark to be reached in November 2015.

The government has responded early though, by committing the Plug-in Car Grant to at least February 2016: it means cars emitting 75g/km CO2 or less remain eligible for the £5,000 grant for at least six months more.

Transport Minister, Andrew Jones MP said: “The UK is now the fastest growing market for electric vehicles in Europe. We will continue to invest to help make this technology affordable to everyone and to secure the UK’s position as a global leader.”

The SMMT welcomed the announcement. Mike Hawes, SMMT Chief Executive, said, “With British buyers taking to ultra-low emission vehicles faster than anyone else in Europe, the extension of the Plug-in Car Grant is good news.”

Hetal Shah, head of Go Ultra Low, said: “This announcement demonstrates the government’s commitment to supporting the growth of the ULEV market.”

With one eye to future CO2 targets, Shah said this commitment is almost an imperative: “If we are to meet ambitious targets for ULEV uptake, continued investment is paramount.”

Hawes added: “The market for these vehicles remains small… it is essential that government continues to provide effective incentives for their uptake – including the Plug-in Car Grant and other measures.”

This makes it unlikely to government will completely withdraw the grant when February arrives: indeed, the government has recently announced that “at least” £200 million has been made to continue it.

Expect more details about the next step in the Plug-in Car Grant to be announced in the spring 2016 budget, coincidentally likely to take place soon after the current extension to today’s incentive is due to expire…

Go Ultra Low cars line-up

Going green with envy: Brits want eco cars to make neighbours jealous

Go Ultra Low cars line-up2 in 3 Brits would consider buying an ultra low emission vehicle (ULEV) just to get one over their neighbours, according to a new survey by Go Ultra Low.

The joint industry, SMMT and government-funded consortium spoke to 1,000 ABC1 adults – and additionally, quizzed a further 200 middle-class adults with the family surname ‘Jones’.

100 days to ‘greenest ever cars’ mandate

Why? Because it seems the concept of ‘keeping up with the Joneses’ is no longer about getting the latest fast or flashy car, but by choosing the most economical and environmentally-friendly one.

Indeed, 77% of people named ‘Jones’ say they’d consider alternatively-fuelled eco cars such as plug-in hybrids, compared to 67% of the rest of the population.

3 in 4 Brits say the cost of running a car is the biggest consideration when choosing a new one – and 88% of the Joneses say the fact plug-in ULEVs can cost from 2p a mile to run is “a compelling offer”.

Hetal Shah, head of Go Ultra Low, said: “The huge variety of electric vehicles now on the market is changing motorists’ concept of desirability, with the majority of consumers surveyed aspiring to the new breed of quiet, refined, technology-packed plug-in vehicles.

“We’re confident that this year alone we’ll see thousands more motorists up and down Britain plugging-in to this growing trend.”

What is Go Ultra Low?

Go Ultra Low is a collaborative campaign co-funded by the car industry, SMMT and the government.

The consortium includes the following car brands:

  • Audi
  • BMW
  • Mitsubishi
  • Nissan
  • Renault
  • Toyota
  • Volkswagen