Happy birthday, Land Rover Discovery: 30th Anniversary Edition revealed

Land Rover Discovery 30th Anniversary Edition

Land Rover has unveiled a 30th Anniversary Edition of the Discovery to celebrate three decades of its capable family 4×4.

There will be 400 examples of the Anniversary Edition, based on the Sd6 SE and available exclusively in the UK. It will feature a full-length panoramic glass roof, Meridian sound system and 22-inch wheels.

Anniversary Editions will be available to order in Corris Grey, Loire Blue, Indus Silver or Santorini Black, priced at £59,995.

“We have added extra value for our customers with the 30th Anniversary Edition, making what is regarded as the ‘Best Large SUV’ on sale today, even better,” said Rawdon Glover, managing director of Jaguar Land Rover UK.

“The Discovery family represents the pinnacle of versatility, and we are proud to celebrate that lineage. Discovery has evolved in its 30-year history to consistently bring technology, capability and relevance to the ever-changing motoring community.”

Land Rover Discovery 30th Anniversary Edition

The Discovery, now in its fifth generation, is a cornerstone model for Land Rover. After the rugged original Land Rover and the (what became) luxurious Range Rover, the Disco served to bridge the gap.

And bridge it has, for the better part of 30 years, and over the course of more than 1.7 million sales.

Read more:

Land Rover Discovery

Land Rover Discovery production moving from Britain to Slovakia

Land Rover DiscoveryIn a surprise move, Land Rover is to end production of the Discovery SUV in Britain and switch it to Slovakia instead.

The move, which currently isn’t public, is being reported by multiple outlets, who quote sources as warning there may be job losses at the Solihull plant near Birmingham as a result. Around 10,000 people currently work there.

The Discovery will move to Slovakia in early 2019.

It’s reported the firm will concentrate the Solihull plant on a new generation of Range Rover and Range Rover Sport models instead – and the factory will also be equipped to build a new generation of electric cars. Steve McCabe, Birmingham City University business expert, told the BBC this was a “silver lining”.

Jaguar Land Rover’s only current all-electric car, the Jaguar I-Pace, is built under contract by Magna Steyr in Austria. 

“But at the same time, we can talk about the statistics and the numbers of jobs lost, but for many families this news will be truly devastating,” said McCabe to BBC News.

“The decision to move the Land Rover Discovery to Slovakia and the potential losses of some agency employed staff in the U.K. is a tough one but forms part of our long-term manufacturing strategy as we transform our business globally,” JLR said in a statement, reports Automotive News.

Land Rover launched the current all-new Discovery in 2017.

Land Rover Discovery: Retro Road Test special

Land Rover Discovery: Retro Road Test special

We’ve driven the latest fifth-generation Land Rover Discovery – but how does it compare to its predecessors? We head to Eastnor to find out

2017 Land Rover Discovery

2017 Land Rover Discovery review: why the Range Rover should be worried

2017 Land Rover Discovery

2017 Land Rover Discovery

Meet the car set to be another smash-hit for Land Rover: the 2017 Discovery. Replacing the strikingly aged Discovery 4, this new Discovery (there’s no ‘5’ in the name) is an out-with-the-old reinvention.

It has a fancy new aluminium platform, which cuts almost half a tonne from the kerbweight. There’s more space than ever, and more off-road ability than ever. And most notably, sleek new styling that takes the Discovery into Range Rover territory. There’s a lot to discover.

What is the 2017 Land Rover Discovery?

Land Rover has comprehensively rethought the Discovery because it wants to take on the Audi Q7 and Volvo XC90: something the utilitarian Discovery 4 increasingly was unable to do. Customers want more premium machines in this sector, it says, proven by the big sales lift when the rugged Discovery 3 turned into the posher Discovery 4. This is, by some margin, an acceleration of that process.

So plenty has changed here, then?

Sit the new Discovery alongside the old one and they appear several generations apart, not one. Lego-brick look becomes swish and sleek. Your first impressions are not of Discovery, but of Range Rover. Not without basis, either – it’s now based on the same platform as a Range Rover.

What, so it’s basically a Range Rover underneath?

2017 Land Rover Discovery

2017 Land Rover Discovery

You bet. The same aluminium architecture used by the Range Rover and Range Rover Sport is now employed here. This is 480kg lighter, taking the Disco to just over 2.1 tonnes – 20% less than before. It’s a monocoque design, so should feel much tighter and sharper on road, but Land Rover insists off-road ability has been enhanced, not lost. All it lacks is the expensive anti-roll and dynamic handling tech of a Range Rover. That’s why you buy a Range Rover Sport, it says.

Uh-huh. This sounds like it could be expensive. Have prices rocketed?

This is the interesting bit. In run-out spec, the old Discovery cost from £47,500. Lead-in price for the new one is LOWER – from £43,495. This could be the story of the century, particularly when an Audi Q7 barely scrapes in under £50k. Well, partly. That basic Discovery is now a 2.0-litre turbodiesel; the V6 diesel costs from £50,995, level-pegging a Q7. Even so, this sophisticated new Disco is anything but wildly priced, perhaps explaining why Land Rover already has over 20,000 pre-orders for it.

What are your first impressions?

Time for a first look on the global model launch in Utah. And how the Discovery has evolved. Following the look of the Discovery Sport, it has a sleek nose, beautifully-profiled sides and strong, clean feature lines. It’s curvaceous where the old one was shed-like. Panel fit is super-precise, giving it a hewn-from-solid look. It’s rich and expensive-looking. Yes, it’s more Range Rover than ever.

But is it still an authentic Discovery?

2017 Land Rover Discovery

2017 Land Rover Discovery

No, it’s not the blocky Discovery of yore. It was never going to be: that was a car 12 years old, says Discovery engineering chief Nick Collins. Everything has moved on and Land Rover was never going to make a retro Disco. There are Discovery cues, sure – the reverse-rake C-pillar, the step in the roof – but we’ll simply have to accept the Discovery is now a premium car like an Audi, not a rugged-look off-roader. Again, sales have proven this is exactly what customers want.

How does Land Rover define Discovery, then?

Land Rover argues the Discovery has never really been about being a pure, rugged 4×4. At launch in 1989, the genius of it was being a more car-like, an incredibly versatile family-friendly machine for those new to the brand – people scared off by the tough Defender or expensive Range Rover. This has perhaps been forgotten over the years as the car has aged, so the firm believes this one resets it and takes the Discovery back to what it originally set out to do – just with the flash, fancy finishes modern premium buyers expect.

Will you mistake it for a Range Rover?

You might do at first, before you get familiar with it. It looks posh and very modern, with lots of concept car cues. The tail lamps, horizontal instead of vertical, are lovely, while the headlights’ LED running lights look super-modern. The more we saw it, the more we thought it looks fantastic. But it’s Range Rovers you’ll be confusing it with, not old Discoverys. Same goes inside…

First impressions inside?

2017 Land Rover Discovery

2017 Land Rover Discovery

The interior is outstanding. All high-end finish, clean leather-covered surfaces and smooth detailing, it’s maybe the most instantly-appealing interior Land Rover offers. The finishes are smart, with features such as inlaid wood and metal, but not indulgent like a Range Rover. It’s ‘modern premium’, and very well executed. Think clean, Swedish-style design, with added Land Rover character.

This might be a silly question, but is the new Discovery big inside?

It’s enormous inside. Land Rover makes a big play on designing its vehicles from the inside out. The Discovery is big on the road, five metres long, wide and tall, but also massive on the inside. Adults feel almost child-sized up front, have limo-like room in the middle row and can even sit comfortably in the third row. Someone on the engineering team is 6ft 4ins and is fine in the seven-seat Discovery, we were told. He was squashed and had his head shoved into the roof when they tested Q7 and XC90. See: that stepped roof IS still functional.

Visibility is also excellent, as it should be in a Discovery. You sit high, the windscreen is deep, side windows are deep, the wide windowledge to rest your arm on remains: it’s very feel-good. Those in the back have big windows as well, while stadium seating still sits them progressively higher up as you go back – great for reducing travel sickness, reckons Land Rover. 

Let’s get rolling. What is the 2017 Land Rover Discovery like to drive?

The bit we’ve been waiting for. The first miles behind the wheel of a new Discovery, equipped with the classy TD6 engine. Start it up: the alarming agricultural clatter of before is gone. Pull away and it seems crisper, less lazy, lighter on its toes. The steering is transformed, from slow, heavy and spongy to light, direct and responsive (it’s the same system as a Range Rover Sport). And with standard air suspension, the cushioned ride immediately begins to cosset.

The new Discovery wafts along then?

2017 Land Rover Discovery

2017 Land Rover Discovery

If you’re used to the old model, this new Discovery will feel like, well, a Range Rover. It’s certainly as quiet as one, say Land Rover test figures, and glides along in beautiful wafting luxury. The engine barely murmurs, bumps are soaked up quietly, yet while it impersonates a magic carpet, it doesn’t wallow like the old one could.

Sounds nice. And in corners?

Naturally, this softness will mean it leans in corners. You buy a Range Rover Sport to defy logic there. But it still drives tidily and accurately, with little of the heaving heaviness of the old one. The biggest transformation is, again, the steering, which is immeasurably more precise. Positively weighted just off centre, it’s less than three turns lock-to-lock, so you no longer need armfuls to handle a Disco, and can point it with far less effort. It’s decently precise as well.

It all sounds so lovely, I’m now worried about what it’s like off road

Land Rover knows the Discovery has gone posh, and doesn’t look like it will be as good as before off-road. But it is, and then some. A total of 283mm of ground clearance, 500mm wheel articulation and 900mm wading depth are all class-leading and better than before. A mass of 4×4 tech, including surface-sensing Terrain Response 2, gives it the legs to tackle any surface.

It’s good on the rough stuff, then?

2017 Land Rover Discovery

2017 Land Rover Discovery

Anything the old Discovery 4 could do off-road, the new Discovery can do better. Climb across rocks, charge through sand, monster hills – it’s amazingly accomplished. But more refined, easier to drive and less effort than before as well. You might hesitate to take your posh new Disco across such terrains, but it’s more than up for it. Relief: the Discovery hasn’t gone soft. It remains an authentic Land Rover off-road.

What about the famed Discovery practicality?

Land Rover is super-chuffed with the new Discovery’s versatility. You can store four iPads in the front centre console, and there are little tablet pockets in the front seat-backs. The box between the front seats is a fridge big enough to house glug-sized bottles. Behind the climate control panel is a secret stowage box. Rear passengers get their own stowage cubbies. The dual glovebox has been retained. And there’s more…

The Discovery split tailgate is gone!

Mourn the demise of the split tailgate. But the massive single-piece tailgate is clever in its own right. It electric-opens to reveal a humungous load area for one thing; even in seven-seat format, it has a 258-litre boot, not far shy of a Ford Fiesta. Also, an electric fold-down panel has been added on to mimic the split tailgate. You can sit on it, or use it to slide in heavy items. Get over the cool factor of the old tailgate and this is certainly easier. Even if, visually, its asymmetric design still takes some getting used to.

Does it have clever seats?

2017 Land Rover Discovery

2017 Land Rover Discovery

Much has been made of the Discovery’s electric-fold seats, and justifiably so. They’re ingenious. From a panel in the boot, you can electric-fold the seats down in 14 seconds. This control pack also lets you raise and lower the back of the Disco at the press of a button (it’s fun supermarket car park theatre). Land Rover says you can also adjust the seats via the touchscreen and via the much-promoted smartphone app. We thought they were a gimmick but, on first use, they’re actually really cool.

What’s the infotainment like?

Infotainment is chronic in the old Discovery. This new one, with a widescreen 10in InControl Touch Pro screen, is night-and-day better. It looks good, is easy to use and is multi-layered with features and functionality. The only obvious omission is Apple CarPlay and Android Auto; Land Rover insists the system’s app-laden functionality is just as good.

Verdict: 2017 Land Rover Discovery

The new 2017 Land Rover Discovery is a car that’s hard to fault. It has bought Discovery bang up to date, giving it step-on new levels of refinement, ease of driving, premium appeal and overall ability. But it’s also enhanced the things Land Rover says is Discovery DNA – the versatility, practicality, off-road ability. Some will have to press the reset button, and get used to the fact the Land Rover Discovery is now a genuine Audi Q7 and Volvo XC90 rival. But do so and they’ll discover this is a seriously accomplished all-rounder that’s turned into exactly the sort of machine we’d hoped it would. On first evidence, it’s an unqualified bravo, Land Rover.

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New 2017 Land Rover Discovery revealed at last

01_new_land_rover_discovery_2017Land Rover has revealed the all-new Discovery ahead of sales beginning in spring 2017 – and it is already claiming it is “the best family SUV in the world”.

Launched in a spectacular event attended by Bear Grylls, Sir Ben Ainslie and Zara Phillips MBE, the now-all-aluminium Discovery is a full-size seven-seat SUV that Land Rover insists has “unbeatable capability and versatility”.


The Discovery launch event was genuinely jaw-dropping. The centrepiece was, no less, a 13-metre-high Guinness World Record-breaking Lego structure of London’s Tower Bridge. Built from more than 5.8 million Lego bricks, the Discovery appeared alongside it – in the process, setting a new world record on the night for using the most Lego bricks in one construction (beating the previous record by almost half a million bricks!).

It also involved Bear Grylls abseiling off the bridge onto stage next to the Discovery, Sir Ben Ainslie driving his sailing team in a Discovery through almost a metre of water beneath the bridge – and Zara Phillips even starred in a special equestrian zone. And once we’d caught our breath, we took a look at the new Discovery itself.

‘The most complete all-round SUV package on sale’

New 2017 Land Rover Discovery

Land Rover launched the Discovery back in 1989 but, although there have been four generations since then, there technically have only been two basic models: that’s not a lot for 27 years on sale. The new Discovery makes it three new models – and this is easily the most advanced yet. Indeed, it’s now more Range Rover than Land Rover.

Sleek new look

New 2017 Land Rover Discovery

Doesn’t look much like a traditional Discovery, does it? More like a Discovery Sport, or the Discovery Vision Concept car that previewed Land Rover’s new look – or even, a Range Rover Sport sibling? This is easily the most sophisticated Discovery ever, a quantum leap over its Lego-block predecessor. The question is, of course, how will Land Rover traditionalists take to it?

A radical Discovery

New 2017 Land Rover Discovery

Design chief Gerry McGovern admits the Discovery has been revolutionised and “the result is a radical departure in design,” but he feels the new look will “introduce the Discovery family to a new, wider customer base”. That’s buyers of the Audi Q7 and Volvo XC90: this is why the Discovery has become so much more premium-looking. Besides, if they hadn’t waited so long to replace the old one, it probably would have looked more like this anyway…

Why it looks like it does

New 2017 Land Rover Discovery

Key to the look of the new Discovery is its sheer volume and proportions, reckons McGovern. The surfaces are much more sophisticated and the detailing far more precise than the slightly hit-and-miss Discovery 4. Basically, it’s more premium in appearance, significantly so, which McGovern insists “will resonate with today’s customers”.

Discovery: a new face

New 2017 Land Rover Discovery

Discoverys have always had square headlights and blunt, brick-like front ends. No longer. They now have sculpted lights, an ultra-smooth frontage and minimal fuss, fripperies or air intakes. It’s a huge step on here, reflecting the Discovery’s newfound lightness – almost half a tonne lighter than the old one.

Distinctive rear

New 2017 Land Rover Discovery

The rear is distinctive. The number plate is offset and the design asymmetric, mimicking the side-hinged tailgate of the original (even though this is a conventional liftback). Those new horizontal tail lamps look almost like a concept car, and the ‘DISCOVERY’ text is again writ large. The one-piece design gives a bigger opening, says Land Rover, and the powered hatch is gesture activated. Just ‘kick’ beneath the rear bumper to open it.

Has the new Discovery retained its trademark features?

New 2017 Land Rover Discovery

Every Discovery up to now has had a stepped roofline and the new 2017 Discovery isn’t about to change that. It means the stadium seating has been retained inside, too; each row is higher than the one in front of it, so everyone gets a good view out. Some timeless Discovery cues, such as the shape of the C-pillar, are retained, but others are eschewed. The tail lamps are horizontal, for example, rather than vertical – and the split tailgate is also no more (instead, a powered fold-out ledge in the boot floor provides the well-loved ‘picnic seat’, sheltered by the hatchback tailgate).

Inside Discovery

New 2017 Land Rover Discovery

The new Discovery is equally headline-grabbing within. It was imperative to be as spacious and as practical as could be, insisted McGovern: Range Rovers are all about luxury, but this car should be about “complete interior flexibility”. Not that it isn’t luxurious, mind: to existing Disco owners, it may feel not unlike a posh Rangie in there…

Seven seat space

New 2017 Land Rover Discovery

The big Discovery is just under five metres long and has enough space for adults in all three rows (95th percentile adults really can comfortably sit in the rear: we know – we tried it to confirm this). All those seats can even be reconfigured remotely via an app, as so aptly demonstrated recently by Bear Grylls jumping out of a plane (in fairness, you’ll more likely use this in the queue at IKEA). All three rows can be heated, and the first two can be cooled as well. The lucky duo up front can even have massage seats.

Glass is good

New 2017 Land Rover Discovery

A massive panoramic roof is standard on SE models and above – that’s one up from base S, meaning most Discoverys will have the same light, airy feel that’s always been a feature of the model. It’s a tall machine, but standard air suspension on all can be dropped by 40mm to make it easier to get in and out. Up to four 12v sockets and nine USB sockets should keep multi-device families happy, and most models also have wi-fi.


New 2017 Land Rover Discovery

The current Discovery’s horribly dated sat nav is fixed here with new, fully-connected InControl Touch Pro infotainment system, complete with 10-inch touchscreen. It’s so feature-packed, the button count on the centre console is down by a third, making it appear more modern. The screen even folds down, revealing yet another stowage box behind. Because, yes, there are a lot of them…

Out-of-car comms

New 2017 Land Rover Discovery

Owners will even be able to communicate remotely with their new Discovery, courtesy of JLR’s clever smartphone app. Not all rivals offer this, and it’s functionality the Discovery has previously only been able to dream of. Range Rover sophistication is now available on the family-friendly Land Rover.

Does it off-road?

New 2017 Land Rover Discovery

If you’re a die-hard fan, you’re at this stage probably panicking. Has Land Rover destroyed the Discovery’s bulletproof go-anywhere ability? Not one bit. A massive 200mm increase in wading depth alone – up to 0.9m – is evidence of that. The 283mm of ground clearance is up 43mm and other metrics simply “put Discovery in a class of its own,” says Land Rover. The all-terrain ability is simply described as “supreme”.


New 2017 Land Rover Discovery

The suspension has an almost ridiculous 500mm of wheel articulation and a standard two-speed transfer box means all models offer high- and low-range gears (and the driver can switch between them at speeds of up to 37mph). The Land Rover All-Terrain Progress Control ‘off-road cruise control’ is also available, as is tech wizardry that helps it pull away smoothly even on virtually grip-free surfaces (perfect for sudden wintery British snowfall).

Engine insight

What’s under the bonnet? Because it’s now all-aluminium, greener and cleaner engines can be fitted. The entry unit is actually a 2.0-litre turbodiesel, producing 240hp and returning a stonking 43.5mpg. But it can also do 0-62mph in 8.3 seconds, making it as fast as the old 3.0-litre V6 Discovery, despite being so much more efficient. There will also be a 258hp 3.0-litre V6 diesel and a 340hp 3.0-litre supercharged V6 – yes, that is the engine from the Jaguar F-Type… All engines use a world-class ZF eight-speed automatic.

Smooth stuff

Double wishbone air suspension will mean the Discovery is transformed on the road, promises JLR dynamics guru Mike Cross. “We set out to deliver improved cornering dynamics with better body control than before – but we knew this couldn’t come at the expense of Discovery’s legendary ride quality.” It sounds like it’s going to drive in a way old Discoverys could only dream of. Oh, and it still leads the class with a 3.5-tonne towing weight, with Land Rover introducing semi-autonomous Advanced Tow Assist tech that takes the pain out of parking a trailer.

Safe stuff

Family-focused cars must sweat on safety, so Land Rover’s fitted a plethora of electronic kit to hopefully keep Euro NCAP happy. The old Discovery perhaps used its enormous weight to shrug off crashes, but the new one is way more sophisticated than that. All the cameras on board will autonomously help you avoid crashes, too.

Price walk

So how much does it all cost? From £43,493 for the base Discovery S, with the SE moving up to £49,495. An HSE costs from £56,995 (the V6 is £3,000 more) and the ultra-plus Discovery HSE Luxury costs £62,695. There’s also a limited-edition Discovery First Edition, with a mass of kit and special launch colour schemes. Just 600 are to be sold in the UK, each costing £68,295.

New 2017 Land Rover Discovery: verdict

Has Land Rover nailed the high-tech new Discovery? It certainly seems to have. This is Land Rover’s big family-friendly star car and the interior seems uncommonly well optimised for that role. It’s roomy, comfortable and set to be plush and luxurious like no Discovery before. It’s also all-aluminium, so much lighter and potentially better to drive – and packed with the modern tech buyers now demand.

The styling suggests it’s now more of a Range Rover than a Land Rover, but the firm insists no off-road potency has been lost. If anything, it’s even more wildly capable here too. Which just leaves the sophisticated new appearance. How will die-hards react to it, and will traditionalists accept this is what Land Rover had to do in order to take on the Audi Q7 and Volvo XC90? Time will tell. Indeed, the launch event and Paris Motor Show debut will tell plenty.

We’ve briefed you about the highlights, now it’s over to you to click on and see more of the Discovery, and make your own first impressions of this vitally important new Land Rover. Over to you…

2017 Land Rover Discovery testing

Children design unique 2017 Land Rover Discovery

2017 Land Rover Discovery testing

2017 Land Rover Discovery

Land Rover has today revealed more disguised teaser shots of the new 2017 Discovery large SUV. They show it wearing wacky camouflage designed by the children of Land Rover designers and engineers.

The ‘camouflage kids’ Discovery was created to reward the children involved in the development of the new SUV: “They don’t always realise it,” said chief engineer Alex Heslop, “but these kids have played a major role in developing the new Discovery.”

Land Rover bosses thus gave their kids, all aged between five and nine, an official job – create pictures that would go onto a special camouflage Discovery wrap.

Gallery: 2017 Land Rover Discovery development

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They then attended a child-focused testing session to have a spin in the new Discovery during final development. They thus got to see all their signed pictures caked in mud.

Land Rover has now released a video showing them creating their pictures and later seeing them ‘in action’.

Such testing of course has serious intent, reckons Hislop. “There is no better insight into the needs of the modern family than the first-hand experience we glean at home.” Which is why the new Discovery has nine USB ports, secure storage for four iPads, and why “every seat has been designed to be the best seat in the house”.

Practicality and intelligent design has always been a key attribute of the Discovery. To win over traditional fans who find its sleek new sophistication challenging, the firm is thus keen to stress the Disco’s core values remain intact.

And it’s not just practicality that Land Rover’s been sweating on: the firm has also today released a video of Discovery testing, showing extreme conditions, plenty of drifting and some of the 294 development vehicles that have been used to prove the new model ahead of launch – and even this only commenced once a full programme of virtual testing had been completed…

Land Rover Discovery Bear Grylls

Why did Bear Grylls jump out of a plane for Land Rover?

Land Rover Discovery Bear GryllsBear Grylls has jumped out of a plane with the Royal Navy Parachute Display Team to showcase the new Land Rover Discovery’s remote seat-fold technology.

Using an iPhone app, Grylls configured the seats in a new Discovery on the ground while mid-air – successfully changing the seating layout before he had to deploy his parachute.

Land Rover Discovery Bear Grylls

The stunt showcased the new seven-seat Discovery’s world-first intelligent seat fold technology, which uses the Land Rover InControl Remote smartphone app to configure seating layouts from anywhere there’s a mobile connection. It works on both iOS and Android smartphones.

“For the remote function to work while we are freefalling from a plane is pretty cool,” said Grylls.

Land Rover Discovery Bear Grylls

“I’m not sure many people will be using it in such a manner, but the technology to operate the car remotely in this way will undoubtedly be a real winner for busy families who want to be prepared.”

Land Rover Discovery chief engineer Alex Heslop said it was a unique feature for the new model but admitted owners will more likely “change the seating while doing things like queuing with their shopping”. Even so, he reckoned it’s a “milestone in convenience”.

Land Rover Discovery Bear Grylls

If configurating the two rear seats via a smartphone app isn’t enough, owners can also change the seat layout using switches in the boot and on the C-pillar; second- and third-row seats can also be moved or folded using the touchscreen on the dash.

The new Land Rover Discovery will make its public debut at the 2016 Paris Motor Show later this month: Motoring Research will be there.

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Video: Bear Grylls and the Land Rover Discovery freefall test

New Land Rover Discovery Tease

New 2017 Land Rover Discovery teased in official image

New Land Rover Discovery TeaseLand Rover has revealed the first official image of the all-new Discovery ahead of the large seven-seat SUV’s world reveal on 28 September on the eve of the 2016 Paris Motor Show.

The front-on shot shows a big evolution for the brand-defining 4×4, which now sports a family look similar to the smaller Land Rover Discovery Sport.

It’s also clearly influenced by 2014’s Land Rover Discovery Vision concept car, which was revealed at the New York Motor Show aboard HMSS Intrepid.

In pictures: Land Rover Discovery Vision Concept (2014)

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Although the new Discovery is the sleekest, most premium-looking iteration of the famous model line yet, Land Rover insists its well-loved versatility has not been forgotten.

New Land Rover Discovery tease

Indeed, it’s been created with “absolute versatility,” stresses the firm, with “capability and technology like no other”. In case we’re in any doubt, Land Rover has given it the tagline, “the most versatile SUV”.

“New Discovery redefines the large SUV,” said the firm’s chief design officer Gerry McGovern.

“Land Rover’s design and engineering teams have revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV.”

Land Rover is now letting customers register their interest in the new Discovery on its website: those who do so will likely be the first to get an opportunity to order one.

Land Rover Discovery Sport

Land Rover begins second phase of design reinvention

Land Rover Discovery SportThe Range Rover element of Land Rover’s ‘three pillars’ design overhaul is, with one tantalising exception, complete; now, Design Director Gerry McGovern is turning his attention to the next part of the strategy – Land Rover Discovery.  Read more