Developed in partnership with premium car dealer H.R. Owen Bugatti, the new Bruton Street showroom sits adjacent to the retailer’s famous Jack Barclay Bentley dealership, which is a neat fit: Bugatti and Bentley sit in the same exalted division of the Volkswagen Group.
- More car news on Motoring Research
Bugatti Automobiles S.A.S. board member Dr Stefan Brungs helped cut the ribbon to the new dealer, which is packed with past and present cars, plus art installations and sculptures.
“London is one of the most important locations for Bugatti worldwide,” he said. “Many of our current customers love this city and have a residence here.
“The launch of H.R. Owen Bugatti means that we are now able to serve our exclusive clientele in a perfect setting.”
And despite the new 1,500hp Chiron’s £1.9 million price tag, the dealership may still do strong business: Bugatti today revealed 65 Veyrons are owned by customers in the UK… and 15 Brits have already placed orders for the new Chiron.