MG has launched a marketing campaign to say ‘thanks’ to customers who have bought its vehicles, as it enjoys the best June for sales since production restarted at Longbridge in 2012.
It comes after the latest data from the Society of Motor Manufacturers and Traders (SMMT) reveals registrations of British-built cars are up for the 40th month in a row.
Last month, MG took 0.09% of the market share of UK car registrations – putting it behind niche manufacturers Subaru, SsangYong and Alfa Romeo.
But that isn’t stopping the Chinese-owned company from celebrating – as it points out that it’s sold 21 more cars in the last six months than it managed in 2011, 2012 and 2013 put together.
MG’s head of sales and marketing, Matthew Cheyne, said: “We’re so grateful for the support our customers give. Without them, we wouldn’t be making the progress we are. Each month we’re watching our sales figures improve and it is fantastic to see.
“Every time a customer drives off in their new MG, we obviously say thanks and wish them all the best; however, those who don’t get a chance to meet the customers, but play a fundamental part in producing their new car, also want to have the opportunity to give their thanks.”
The manufacturer sold 234 cars in June, more than the 196 it sold at the same time last year. That brings its total year-to-date registrations to 1,670.
100 of these have been the revised MG6, which we drove earlier in the year.
At the time, product manager Andrew Lowerson, told us: “when you sit in the MG6, it won’t be as good as a Skoda Octavia. But it’s £7,000 cheaper than the equivalent Skoda Octavia.”
As part of the #mgthanks campaign, MG will be releasing videos of its employees thanking customers for their support.