The Heritage Motor Centre is to be renamed the ‘British Motor Museum’ following a multi-million pound refurbishment taking place this winter.
The museum will close to the public from 30 November while the existing museum is revamped – and a new £4 million collections centre will open when the work is complete on 13 February 2016.
The rebrand was announced today, on the opening day of the NEC Classic Motor Show.
The British Motor Industry Heritage Trust, which owns the museum, is a registered charity, set up in 1983 to collect and conserve vehicles and artefacts relating to the UK motor industry.
In December 2014, the trust gained ‘designated’ status from Arts Council England, confirming that its collections are of national significance. It says that the renaming of the museum will more accurately reflect its significance.
British Motor Industry Heritage Trust managing director, Julie Tew, said: “We are delighted to announce these exciting new changes which will significantly enhance our status and appeal. The museum refurbishment and the new collections centre will enrich our visitors’ experience and showcase our collections to their full potential.”
The changes to the existing museum will include new themed zones – such as those for movie cars, prototypes and sports cars.
Jaguar Land Rover, the Heritage Lottery Fund and the Garfield Weston Foundation have supported the new £4 million Collections Centre, which will store around 250 vehicles from the reserve collections of the British Motor Industry Heritage Trust and the Jaguar Heritage Trust.
Previously, the Heritage Motor Museum has not had enough room to display all the classic vehicles it had access to.
Tew added: “Not only will our prized collection of 300 historic British cars be far more accessible, but our Museum will give people the chance to learn more about the past, present and future of the British motor industry, its technology and its people.”