This year, Sainsbury’s might just top the tree when it comes to the nation’s favourite Christmas ad, although John Lewis, Lidl and Aldi may have something to say about that.
But back in 1986, there was no such debate, because the Rover Group delivered what was not only the best Christmas advert of the year, but one of the best ads of all time. If ‘Minis have feelings too’ doesn’t make you go all gooey and full of Christmas spirit, you have a heart of stone.
Deck the halls with boughs of holly, pour yourself a glass of mulled wine and enjoy a few seconds of nostalgia from Christmas past.
The timing was perfect, with the Mini seemingly on borrowed time. Now under the control of Rover Group plc, the Mini was facing the axe in 1987. To say the decision to give the much-loved Mini a stay of execution was entirely based on the success of the advert would be wrong, but it must have played a part.
The feelgood factor associated with the kissing Minis is so high, not even an inch of snow falling on Christmas day, Mariah Carey in a Santa outfit and a dozen chestnuts roasting on an open fire could make you feel any more festive.
The ad is superb, right down to the ‘The First Noel’ soundtrack, which puts us in mind of the music used to accompany the scenes featuring Noel Coward in The Italian Job, which – given the Mini’s starring role – is rather apt. In short, no amount of CGI nonsense or inflated marketing budgets will ever top this Mini ad.
[bctt tweet=”‘In short, no amount of CGI nonsense or inflated marketing budgets will ever top this Mini ad'”]
But without wishing to play the role of party-pooper, amid screams of ‘humbug’, we bring you news that the two lovestruck Minis are no more. At least, we don’t think they are.
According to DVLA records, D748 DAC was last taxed in January 2003, with D401 MOJ disappearing in May 1993. But all isn’t quite what it seems, because the DVLA records also show that D401 MOJ was powered by a 2257cc engine. As for D748 DAC, well that featured a 1598cc engine and weighed in at a rather portly 1700kg.
Either D748 DAC had eaten far too many mince pies, or the D-reg plates were half-inched from other cars within the Rover stable.
We bring you more bad tidings with the news that MINI – that’s the new uppercase version – decided it was time for an updated version. Only it wasn’t. There’s never a good time for an updated video. Some things are best left in the past. Bah humbug.