Manchester United car tyreA limited edition Manchester United-branded car tyre from the football club’s official tyre partner has been launched.

No, we didn’t know the club had an official tyre partner, either. But Indian tyre company Apollo Tyres has nevertheless developed the new value-priced rubber and is now launching it at prices starting from £59.95.

There are limited sizes available at launch, reports the firm, but more will follow in coming months: good news for footballers driving SUVs running on 22-inch wheels, perhaps.

The tyre sports the official Manchester United brand crest, as well as larger graphics that clearly mark it as a Manchester United tyre. It’s an impressive example of tyre sidewall engineering to brand a tyre so clearly: club fans will certainly feel they’re getting their money’s worth.

The tyres are being distributed throughout the UK exclusively by Manchester-based Event Tyres, whose sales and marketing director Jianni Geras reports: “Initial stocks are in limited supply, so I would encourage fans to register their interest though our website as soon as they can.”

Manchester United Group managing director Richard Arnold added: “Apollo is a leading player in the tyre industry, and its rate of growth and development in new territories make it an attractive partner for the Club.

“The partnership also allows the Club to continue its on-going commitment to investment in and development of young people.” This includes a commitment by Apollo to build football pitches made from recycled tyres throughout the UK and Ireland – with the first being at Old Trafford.