Rolls-Royce sets 118-year sales record in 2022

Luxury brand Rolls-Royce sold more than 6,000 cars for the first time in its history – with an average price of around £450,000…

Rolls-Royce

Rolls-Royce sold a record 6,021 cars in 2022 – the best performance in its 118-year history.

It is the first time Rolls-Royce has ever sold more than 6,000 cars in a single year. Sales grew 8 percent in 2022, from 2021’s record 5,586 cars.

But CEO Torsten Muller-Otvos insisted the company is “not and never will be a volume-driven manufacturer” – and revealed the average selling price of a bespoke new Rolls-Royce is now around £450,000.

Bespoke commissions also reached a record high in 2022 with customers “becoming ever more imaginative and technically demanding”.

Order books, he added, stretch well into 2023 – and Rolls-Royce is “cautiously optimistic” about 2023.

Goodwood

All Rolls-Royce are built at the firm’s Goodwood, UK HQ, which is called Home of Rolls-Royce.

Around 2,500 people are employed there, with 150 new jobs created last year alone.

In 2023, the factory is 20 years old; back then, it built just a single car, the Rolls-Royce Phantom, at a rate of one car a day.

Now, Rolls-Royce is expanding, and has acquired land to the east of the existing site to further grow the Bespoke division.  

Cullinan and Spectre

Torsten Muller-Otvos

The Rolls-Royce Cullinan SUV is the most popular new Rolls-Royce, revealed the firm.

Interestingly though, Ghost is its best-selling model in the Asia-Pacific region.

The USA is Rolls-Royce’s largest overall market – helped, it says, by a new generation of young entrepreneurs being drawn to the brand.

China is its second-largest market, while Rolls-Royce set sales records in Germany and the UK.

Attention now shifts to the Rolls-Royce Spectre, the firm’s first electric car.

Orders have exceeded expectations and first deliveries will begin in Q4 2023.

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Richard Aucock
Richard Aucockhttps://www.richardaucock.co.uk/
Richard is director at Motoring Research. He has been with us since 2001, and has been a motoring journalist even longer. He won the IMCO Motoring Writer of the Future Award in 1996 and the acclaimed Sir William Lyons Award in 1998. Both awards are run by the Guild of Motoring Writers and Richard is currently vice chair of the world's largest organisation for automotive media professionals. Richard is also a juror and Steering Committee director for World Car Awards and the UK juror for the AUTOBEST awards.

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