Land Rover 70 years of history

World Land Rover Day celebrated with prime-time broadcast

Land Rover 70 years of historyLand Rover has invited the film crews into its HQ for a special online broadcast celebrating its 70th birthday – fittingly, to be aired on World Land Rover Day. Scroll down to watch the broadcast

The global show will air at 8pm BST and, says Land Rover, tell the story of how the Land Rover originally emerged after World War II merely as a stop-gap vehicle knocked up after drawing an outline on a beach in Anglesey.

It’s since gone on to develop into one of the world’s most highly-prized car brands with a 4×4 production total of 7 million sales and counting.

As an added carrot to tune in online, viewers are promised “a look to the future, with a level of insight only available direct from the factory”. Might the long-awaited new Defender finally be teased in some form?

The first Land Rover originally debuted at the Amsterdam Motor Show on 30 April 1948. The online show will feature HUE, the first prototype Land Rover, along with a gathering of other gems including:

  • Original two-door Range Rover
  • Original Land Rover Discovery
  • Famous expedition Land Rovers from history
  • Modern models including the Range Rover Evoque and Velar

Land Rover’s also going to show off latest progress in the restoration of one of the three Amsterdam show cars – a pre-production model that was discovered last year, and which the firm has vowed to “sympathetically renovate”.

Land Rover Classic has been charged with the work: viewers will also see one it made earlier, the £150,000 Defender Works V8, compete with a wold 405hp supercharged V8 motor.

Tune in from 20:00 BST at Land Rover’s YouTube channel to watch the special broadcast

UPDATE, 20:25 BST – Land Rover says things are running a little late but the special broadcast will be happening soon!

UPDATE, 21:15 – The special broadcast is now live! Sit back and enjoy…

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