Sports fans in the United States could find themselves behind the wheel of a brand-new Volvo S60, just for keeping their eyes fixed on their mobile device.
Created to promote Care by Volvo, the premium Swedish brand’s car subscription service, the fiendish challenge will mean no peeking at the TV during the Super Bowl this coming Sunday.
It certainly makes for an interesting alternative to a special television advertisement, and is a clever way of dissuading viewers from watching rival commercials!
Eyes down, look in!
The S60 Longest Drive challenge will be available from 6pm EST, and require competitors to visit the www.S60LongestDrive.com website from a compatible mobile device.
All they have to do next is keep their eyes on the screen, watching the virtual Volvo S60 as it drives along. Watch for the longest, and let the S60 cover the most ground, and you’ll be in with a shot at driving a real Volvo for a year.
Players keep their eyes on the car, as the game will detect when if they look away. Grabbing a drink, making a snack, or watching something on TV will all result in game over. Even receiving a phone call will terminate the drive, so warn your friends in advance.
“I drove all night”
There are no limits on how many times players can enter, but it all ends when the final whistle blows in the Super Bowl. This might be a good time to hope the game goes to overtime.
Although it may mean missing the entirety of what could be a thrilling battle on the field, the use of a new American-built S60 in T6 AWD Momentum form seems a good pay off.
Volvo has already used smartphones to promote cars, with the hot T8 Polestar Engineered version of the S60 offered first to those with the Care by Volvo app.
In the UK, Volvo successfully partnered with Amazon to offer test drives of the V40 hatchback.