Seat is understandably a little self-conscious about its image. After almost two decades of changing identities, from plans of being the Spanish Alfa Romeo, to pedalling cars like the old Audi A4-derived Exeo and budget Toledo, it’s perhaps easy to understand why. Whilst companies like Skoda and Bentley have managed to carve out clearly defined niches within the VW Group empire, Seat has taken longer to decide on what it wants to stand for.
Launching Cupra as a standalone brand is a bold step at pushing the sporting models which Seat has developed a reputation for. Yet recent models like the regular Ibiza and Ateca prove that Seat can do ‘normal’ well. Only time will tell if the Cupra spin-off risks sending the everyday Seat brand back into an identity crisis. We have all the details on the big plans for Cupra, and what products will hit the road first.
This week we also have a first drive of the new Aston Martin DB11 Volante, a look at the cheapest cars for young drivers to insure, and a reminder that the petrol engine still has a future.
We imagine lime green flames over matte black paint won’t be an official colour option, but Mercedes-AMG is teasing more and more of the new four-door GT.
- Raj Nair, Ford’s North American president, has left due to ‘inappropriate behaviour’
- Prince William helped to open Triumph’s new motorcycle paint shop.
- Land Rover has designed a smartphone for use in the great outdoors.
- Seat has picked a name for its new seven-seater SUV, coming this summer.
- You can buy a Bugatti Chiron for less than £6! There may be a slight caveat.
2018 Aston Martin DB11 Volante – First drive review
Hot on the heels of the Ferrari Portofino comes the drop-top version of the latest Aston Martin. Whisper it, but could this actually be better than the regular coupe?
Nine things we’ve learned about Seat’s new Cupra sub-brand
Is it premium? Just how sporty will it be? Is there going to be a Cupra Mii? All of these questions, and more, answered as the Spanish VAG brand branches out.
Mazda believes petrol isn’t dead, yet
The combustion engine might have an uphill battle on the cards, but Mazda is determined to prove petrol power still has a place in 2018.
Biggest global giants
Car sales across the globe rose last year helped by big demand in key regions. These were the companies that made it big in 2017.
Capturing the youth market
Young drivers have a hard time, with big insurance bills causing major headaches. Buy one of these, and save money for other stuff.
Retro MR – Driving the Mk2 Seat Leon Cupra R
Hot Seats may be all the rage this week, but the Spanish brand already had as long history of producing them. Take a trip back to 2010 for the 265hp Leon Cupra R.
Retro MR – The UK’s rustiest cars
The idea of corroding cars might seem a surprise with modern construction methods, but cars are still rusting. These are the worst culprits, and where they’re likely to be.
MR Retro – Race Retro Auction star cars
This weekend’s Race Retro auction sees a number of cars with celebrity backgrounds going under the hammer, alongside other classic machinery.