Polestar promises 'no bullsh*t' in teaser vid

Volvo’s new standalone performance brand Polestar has revealed a teaser clip ahead of its first model debut at next week’s Shanghai Auto Show.

Polestar makes a series of bold pledges in the video including “no smoke and mirrors”, “no overpromising”, and “no bullsh*t”.

It was announced earlier in the year that Polestar would separate from Volvo, with future models carrying only Polestar branding in an attempt to take on German rivals Audi Sport, BMW M and Mercedes-AMG. All new Polestar cars will be electrified, the firm also announced.

“Polestar will be a credible competitor in the emerging global market for high performance electrified cars,” said Volvo Cars president Hakan Samuelsson, following the announcement. “With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.”

Teaser images released so far suggest Polestar’s first standalone model is likely to be a two-door coupe with the rear lights from a Volvo S90 – prompting rumours that it might share the S90’s modular SPA platform. It’s also expected to feature the XC90 T8’s hybrid petrol/electric powertrain. The combination of a 2.0-litre turbo and supercharged petrol engine with an electric motor could produce more than 400hp in the Polestar model.

The new Polestar coupe is likely to be influenced by Volvo’s Concept Coupe (pictured below), which was revealed at the 2013 Frankfurt Motor Show. However, it’s not clear whether the new car will be a concept or production model when it’s revealed at the 2017 Shanghai Auto Show on 17th October. We’ll be reporting live from the reveal.

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