Volvo Concept Estate to star at Geneva 2014

Volvo Concept Estate Geneva 2014Volvo will reveal a fantastic Concept Estate at the Geneva Motor Show – a car already in the running for concept of the show.

The third concept to preview its new design language after the Concept Coupe and Concept XC Coupe, the Concept Estate points heavily to the look of future Volvo estates…

… But does it also preview a modern shooting brake style successor to the classic Volvo 1800 ES and Volvo 480?

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The Volvo Concept Estate is, however, already confirmed to debut one production-intent new feature coming to future production cars: the large new tablet-style (Tesla-style) centre touchscreen control panel that will replace the much-criticised system in current Volvos.

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Indeed, the whole interior has been designed around its portrait-style format and “everything is exactly where you expect it to be,” said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.

The best-looking Volvo… ever?

It’s the design that most will rightly focus on, though. And Volvo says it’s gone back to its past, looking to models such as the 1800 ES to influence the rear end. ‘Learning from history,’ says the firm, to create an estate that’s ‘both beautiful and different’.

Volvo says several key design cues define it: “The generous dash to axle ratio, low bonnet, sleek silhouette and the glass roof all contribute to the impression of a dynamic, yet capable three-door sports wagon.”

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It also has the new Volvo signature ID at the front – “a new topography on the bonnet and the ‘floating’ grille, flanked by headlights featuring new T-shaped DRL light guides.

“The rear light signature is another distinctive element in Volvo Cars’ new design direction.”

Living room on wheels

While the focus of the interior is the new infotainment control system, Volvo says the overall design focus has been on creating a living room feel – not any old lounge, but an ubercool Scandinavian living room. “A place that makes you feel so comfortable that you are reluctant to leave,” said interior designer Robin Page.

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Note the indulgent natural materials too: natural-tan saddle leather, waxed and naturally aged wood, machined copper details, Bridge of Weir leather, woven wool carpets.

The gearlever is actually a crystal and it glows orange to match the seatbelts and carpets; this contrasts with the icy colourschemes throughout.

MR will be checking out the new Volvo Concept Estate in detail at the Geneva Motor Show. We’ll also be interviewing some of the team that created it. And making that important call: is it really concept car of the show…

Disqus: should Volvo just make the Concept Estate?

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Managing Director at @editorial_mr. Runs a bit. Loves the motor industry. https://about.me/richardaucock

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