Volkswagen has teamed up with high-street clothes chain Next for a Christmas PR stunt. An Amarok pick-up will tow a giant bauble around the UK.
This Santa’s sleigh of sorts has a payload of Next Christmas jumpers. Pop-up shops are being established throughout the country in aid of the Save The Children charity.
The Volkswagen‘s journey starts in Edinburgh and finishes in London, with stops along the way including Manchester and Milton Keynes.
When reindeer are otherwise unavailable, the Amarok makes for a decent stand-in. It’s able to tow 3,100kg: the equivalent of 18 reindeer.
As for that bauble, if you think it looks a bit like a Smart ForTwo, you’re not wrong. The Amarok, not to be out-Christmassed, is resplendent in red, with a stars-and-baubles livery.
#ForEveryKingOfChristmas is hashtagged across the side, along with a message to ‘Follow the Bauble car’.
“We are very proud to see the award-winning Amarok spread some Christmas joy over the holidays and participate in this special seasonal tour,” said Sarah Cox, head of marketing at Volkswagen Commercial Vehicles.
“The Amarok is the perfect fit for this partnership with Next and we are happy to be powering the festivities up and down the nation, all for an excellent cause.”