Yes, that’s #pinkbeetle. With the hashtag. Making it the world’s first car to be named after its own social media hashtag.
Officially painted in Fresh Fuchsia Metallic, the pink #pinkbeetle is based on the concept car seen at the 2015 New York Auto Show. It’ll be sold both as a hardtop and Convertible, with U.S. customers already being told stocks will be limited.
#pinkbeetle will use a 170hp 1.8-litre TSI motor, six-speed DSG and feature 17-inch alloys on the hardtop, 18″s on the Convertible. Xenon headlights, LED running lights, gloss black door mirrors and black running boards are standard on all.
Inside, the #pinkbeetle has GTI-style tartan (or plaid in VW-speak) seats, only with a pink theme rather than red. There’s pink accenting for the dash too, and 6.3-inch touchscreen infotainment with pink-zoom. Sorry, pinch-zoom.
Volkswagen is very excited by the #pinkbeetle. It is “poised to become an immediate automotive trending topic,” says the firm, ambitiously. It goes on sale this autumn and, if you don’t live in North America but are still desperate to own a #pinkbeetle, best get tweeting, Facebooking and Snapchatting your demands.