Volkswagen has launched a pink Beetle called #pinkbeetle

Volkswagen Beetle pinkVolkswagen of America has introduced the first-ever production Beetle to be painted pink – and, with one eye on social media, has decided to call it #pinkbeetle.

Yes, that’s #pinkbeetle. With the hashtag. Making it the world’s first car to be named after its own social media hashtag.

Officially painted in Fresh Fuchsia Metallic, the pink #pinkbeetle is based on the concept car seen at the 2015 New York Auto Show. It’ll be sold both as a hardtop and Convertible, with U.S. customers already being told stocks will be limited.

New York Auto Show on Motoring Research

Volkswagen Beetle pink

#pinkbeetle will use a 170hp 1.8-litre TSI motor, six-speed DSG and feature 17-inch alloys on the hardtop, 18″s on the Convertible. Xenon headlights, LED running lights, gloss black door mirrors and black running boards are standard on all.

Volkswagen Beetle pink

Inside, the #pinkbeetle has GTI-style tartan (or plaid in VW-speak) seats, only with a pink theme rather than red. There’s pink accenting for the dash too, and 6.3-inch touchscreen infotainment with pink-zoom. Sorry, pinch-zoom.

Volkswagen is very excited by the #pinkbeetle. It is “poised to become an immediate automotive trending topic,” says the firm, ambitiously. It goes on sale this autumn and, if you don’t live in North America but are still desperate to own a #pinkbeetle, best get tweeting, Facebooking and Snapchatting your demands.

Managing Director at @editorial_mr. Runs a bit. Loves the motor industry.

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