Vauxhall has confirmed its new entry-level five-door city car will be called Viva and will launch in summer 2015 priced from less than £9000.
The new Vauxhall Viva will give the firm a competitive budget A sector contender at last, effectively replacing the dreary Vauxhall Agila with a much more visually appealing five-door.
Believed to be based on the Chevrolet Spark – a car no longer sold in the UK since the Chevrolet brand’s departure – Vauxhall says the new Viva will seat either four or five people, and offer a broad range of trims and equipment levels. All cars, it promises, will be well specified – something the basic Agila never was.
Vauxhall has released a design tease that shows a more conventional city car profile than previous one-box contenders in this sector. The firm’s strong lower body ‘sweep’ line has been picked out, as has a deep windscreen, wrapover bonnet sides and a rear that whose own wraparound tailgate glass looks a little like the Zafira Tourer.
Significantly, unlike other cars built with EU sister brand Opel, Viva will be a name unique to Vauxhall. Opel’s alternative will be announced today (Thursday 11th September).
“This bold, radical name will attract attention and engender curiosity in the car,” said Peter Hope, Vauxhall’s Marketing Director.
The last Vauxhall Viva was a small family saloon car sold between 1963 and 1979; 1.5 million of them were built and sold in the UK.