Toyota is reporting a brace of proud market share records in the UK’s two biggest new car segments, supermini and family hatchback – with hybrid playing a key role in both.
The British-built Auris, reports the firm, has achieved “record market share” after taking 5.7% of the family hatch market in March: sales growth of nearly 30% has contributed here, well ahead of the UK market average.
What’s more, half of those sales were of Auris Hybrid variants (rather than “dirty diesels”), in both hatchback and Auris Touring Sports estate guise. And every single one came from the firm’s Burnaston plant in Derby (using petrol engines built at the firm’s Deeside, North Wales factory).
Toyota said: “The success of Auris and TMUK Burnaston demonstrates not only the renewed health of the UK car market and motor manufacturing, but also customers’ desire to buy great British products.”
Indeed, the strong growth in Auris sales means the facility is now the UK’s fastest-growing vehicle plant, claims the firm.
“The growth in hybrid sales also witnesses how Toyota’s world-leading technology has become a mainstream choice, comfortably outselling both petrol and diesel models in the heart of the market.”
The third-gen Toyota Yaris also finally seems to have built some momentum after disappointing critical acclaim during its launch. The supermini entered the top 10 best sellers chart for the first time, after Toyota registered 7,438 units – 15.6% up on last year.
More impressive still, 1 in 4 were Yaris Hybrid models – that’s 124% up on 2013. The contribution of the hybrid helped Toyota take 6.9% of the supermini sector, earning it a fourth-place segment spot.