Tesla Model 3 is 11th bestselling car in Europe

Tesla misses out on top-10 sales spot

September 2019 was a bittersweet month for Tesla. While it was the best month for Model 3 sales since launch, the electric car just missed a top 10 European sales spot. 

According to JATO figures, 17,505 Model 3s were delivered in Europe in September. It misses out on 10th place by just 217 units, behind the Renault Captur.

It’s the first time an electric car has come so close to Europe’s top 10. September’s overall bestsellers in Europe were the Volkswagen Golf, Vauxhall Corsa and Renault Clio.

In terms of market share, Tesla should be pleased. A total of 19,500 cars registered in September gives the EV manufacturer nearly half of the Battery Electric Vehicle (BEV) market.

What powered September 2019’s new cars?

Tesla misses out on top-10 sales spot

In terms of fuel type, September 2019 sees petrol climb from 58 percent to 59 percent market share. Meanwhile, alternative-fuel vehicles have grown from 7.8 percent to 10 percent. Diesel has dropped again, from 33 percent to 29 percent.

Hybrids have seen a sales growth of 32 percent, while plug-in vehicle sales have grown by 28 percent. Predictably, the Model 3’s success has inflated electric vehicle sales growth massively. Year-on-year, electric cars are up a massive 120 percent.

Overall car sales up 14 percent

As for overall sales, there was a 14 percent jump in year-on-year comparisons. However, the negative impact the WLTP deadline had on September 2018 means that last month’s figures look unusually strong. A 23 percent drop was registered last year, compared with September 2017.

Tesla misses out on top-10 sales spot

The overall growth posted in August-September indicates that, despite the market’s new challenges, consumer demand continues to be strong in Europe,” said Felipe Munoz, JATO’s global analyst.

“This is a good sign for the coming months, when the looming CO2 targets become even more pressing for the industry.

“Despite the negative views about the state of the industry, the data shows that we still have a healthy European car market – although there are many challenges heading its way, of course.”