The DVLA has clamped nearly 9,000 vehicles since it launched a campaign to crack down on untaxed vehicles at the end of February.
Bethan Beasley, DVLA’s senior leader of enforcement partnerships, said: “As well as the hard work we’re doing out on the roads every day, we’re running local advertising in each of the regions including radio, printed publications, poster sites, websites and on social media.
“All of these activities together are designed to make the driving public think again if they’re considering not taxing their vehicle.”
The DVLA is using a giant clamp to ram home the message, parking a Volkswagen Golf in city or town centres to gauge the reaction from the general public. One member of the public said: “Pay your tax – it’s as simple as that. There’s no excuse is there, really?”
“Alexa, is my car taxed?”
Last year, the DVLA took enforcement action on around 464,000 vehicles in the 11 tax evasion hotspots. Punishments include financial penalties, court action, clamping and the loss of a car.