Swift sale: Suzuki sharpens new Swift Sport offers – but be quick

The new Suzuki Swift Sport was too expensive at launch. Suzuki's finally fixed it – at least for June 2018...

Suzuki Swift SportThe new Suzuki Swift Sport has already had a launch price cut of £1,500, following the firm’s eyebrow-raising announcement that it would cost a steep £17,999 from launch on June 1.

Now, the firm is doubling down on its efforts to correct this pricing mis-step with another added incentive: zero deposit finance (either PCP or HP) with an added £750 finance deposit allowance. It’s again only on offer until the end of June, but does make the Swift Sport a much more competitive proposition.

For those choosing a four-year PCP, the Swift Sport can be had for monthly payments of £258 a month, with a final payment of just under £6,000. Again, no cash needs to change hands when doing the deal.

The payments can be chipped further, to £199 a month, for those able to add a £2,530 deposit to Suzuki’s £750. Again, the final payment is £5,943, and the APR for both deals is 5.9 percent. The annual mileage cap is 8,000 miles.

Prefer HP instead? With the £750 deposit, the price is £368 a month over four years, and the car is yours to keep at the end of it. Add in your own £2,954 deposit and prices are reduced to £299 a month.

Buyers can choose from five colours, one solid and five metallic, and all of them are free: there’s no extra cost for picking metallic. Also standard is sat nav, DAB radio, climate control, 17-inch alloys and all-round electric windows.

It’s been a bit of a drawn-out process to restore the Swift Sport’s pricing competitiveness, and there’s no promise this will continue once June is out, but it’s now more appealing than it was: if your heart is set on a new Swift Sport, do a deal in June to make sure you secure the extra-value deal it was once renowned for.

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Richard Aucock
Richard Aucockhttps://www.richardaucock.co.uk/
Richard is director at Motoring Research. He has been with us since 2001, and has been a motoring journalist even longer. He won the IMCO Motoring Writer of the Future Award in 1996 and the acclaimed Sir William Lyons Award in 1998. Both awards are run by the Guild of Motoring Writers and Richard is currently vice chair of the world's largest organisation for automotive media professionals. Richard is also a juror and Steering Committee director for World Car Awards and the UK juror for the AUTOBEST awards.

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